Adobe has unveiled the Adobe Photoshop CC at MAX 2013 as part of a major update to Adobe Creative Cloud. The new version pushes the boundaries of possibility, offering a powerful new creative process, legendary imaging magic, and greater creative freedom with new tools and workflows.
Adobe’s desktop apps, including Photoshop, were previously known as Creative Suite (CS), and will now be branded CC to reflect that they are an integral part of Creative Cloud. Photoshop CC includes a wide range of innovative enhancements, including new image deblurring and sharpening features to improve design workflows, and new Camera Raw capabilities. This update combines Photoshop standard and Photoshop Extended features.
“With the ability to quickly deliver new innovations, we’re empowering photographers and creatives to push the boundaries in digital imaging and design,” commented Winston Hendrickson, vice president of products, Creative Media Solutions, Adobe.
“Our customers will no longer have to wait 18 to 24 months to access new Photoshop innovation. When a new Photoshop feature is ready – whether it’s the next Healing Brush or something as mind-blowing as Content Aware Fill – we’ll deliver it via Creative Cloud.”
All-new CC apps are scheduled to be released in June 2013.
To learn more please visit: Adobe Unveils Photoshop CC at MAX – LINK
To observe its 50th anniversary of publishing, GDUSA is presenting selected results all year of a massive poll about who you respect and what you admire.
Last time around, the magazine listed it’s “readers choice” of the most influential graphic designers and firms of the past 50 years.
This time around, GDUSA looks at a selection of the greatest logos of the past half century. Highlights include the CBS eye, the Woolmark and The Rolling Stones logo.
ON-TYPE: Texts on Typography, on view at the Bauhaus Archive from May 8 to August 5, 2013, is an interactive exhibition conveying milestones from the history of typography over more than 100 years.
The exhibition will offer a multisensory experience of the way in which one font is never equivalent to another. It will present classics of type design from the twentieth century, such as Bauhaus and Swiss typography, as well as postmodern standpoints and topical examples.
ON-TYPE: Texts on Typography will gather together central theories, manifestos and stocktaking accounts of twentieth-century typography in the German-speaking countries and will present font patterns and insider typography magazines.
The central figures involved and important debates in the history of typography are also introduced – such as debates about legibility, about writing with small initial letters in German, and on the effects of digitization.
To learn more please visit: ON-TYPE: Texts on Typography – LINK
Ogilvy & Mather and Director Jonathan Notaro of Brand New School are calling out the history of humanity’s tooth-cleaning habits with their spot for Philips Sonicare, “Stick with Technology” for their Odyssey campaign. The time-travelling spot raises the question of why, at a time when human beings adopt technology to every element of their lives at an exponential rate, does 72% of the US population continue to scour our teeth with what are essentially bristles on a stick?
The spot was created as an “Odyssey” through time, with detailed attention to determining the appropriate eras and vignettes to shoot through the time warp, as well as the accompanying sets, locations, acting and wardrobe.
“We wanted the actor to literally ‘brush his way through time’,” said Notaro. “So we practically tethered the actor to the camera/dolly and dragged them through the various period-specific scenes.”
The Philips films were shot on location in Budapest, including a Victorian train station with a locomotive, as well as on studio lots with constructed medieval sets. In order to get the most realistic results while minimizing the use of CG, the wardrobe animation was shot on green screen mannequins with garments run across them. The team also developed other complex animations using stop motion techniques at the BNS film studio stateside.
To see the video please visit: Sonicare – 5000 Year Journey – LINK
Nearly 4 months into the new year and it has been very productive so I wanted to highlight a couple of interests. Just before the doors closed on 2012 I was fortunate to reengage with a local entrepreneur who opens businesses that many of us just dream about. Naturally anyone creative would want to be a part of his vision/s so I met with owner Ray Willis to discuss ideas surrounding his new business – RC Cars of Boston. We collaborated previously on his identity for Spadafora Choppers so RC Cars of Boston purposefully ties strongly to the Spadafora brand. Spadafora Choppers was a big success so I’m hoping as this new identity continues rolling out it will be matched with equal excitement and praise.
For the past few years I’ve also been working with a great organization named Boston Health Care for the Homeless Program. It’s a dedicated team of highly motivated individuals coming together for a great cause. Colleagues I’ve worked with in the past recommended the opportunity which was a chance to give back and help those less fortunate. My charge was to help call to attention and promote an annual sock drive also supported by the Boston Red Sox. I designed a unique logo “One Size Fits All” which was applied to posters, direct mail and online. Additionally I’ve worked with BHCHP to design their marathon T-Shirts each year so it’s more than rewarding to produce creative that really makes a difference.
As if borne of a dream, Poetica’s beautifully monochromatic spec film for Trek Bicycles bares the distinct look and feel of a surreal mindscape. The piece, conceptualized by Poetica Creative Director Steve Tozzi and brought to life with the help of CG Director, Lead Animator John Clausing and Senior Flame Artist Aaron Vasquez, is an expressive 3D ode to the rider’s unique connection to the Trek brand.
The film revolves around a cyclist traveling through a menagerie of hyper-stylized landscapes, each populated with phantasmagorical cranes, flowers, and more, made up of bicycle parts. However, it also functions as a case study on the capabilities of Softimage, and Arnold, a powerful new 3D CG-rendering program. Poetica rendered some 200-plus passes of CG to bring the stunning images to life with a quick turnaround. Additionally, programs such as Exocortex, Slipstream, and ICE were employed to give the VFX a singularly natural and organic look.
Trek “Lights” – LINK
The Art Directors Club has today launched ADC Young Guns For Good to connect top-notch international creative talent with charitable causes to help bridge the gap between the quality of work these charities are doing, and the quality of creative representing them in marketing materials.
The inaugural project for ADC Young Guns For Good is a partnership with Google Creative Lab through which ADC Young Guns artists will design $1 million worth of advertising that will run in USA TODAY to benefit charities involved with Hurricane Sandy relief efforts.
Google Creative Lab in New York, recent winner of the USA TODAY 2012 Print Competition, has elected to donate the prize – $1 million in advertising media spend – to focus on charities benefiting Hurricane Sandy relief.
Empire State Relief Fund, Sandy New Jersey Relief Fund and DonorsChoose.org will each be paired up with one ADC Young Gun to develop and execute a full-page color ad in USA TODAY in April. ADC Young Guns will have the opportunity to express interest in participating in the program through March 22.
Art Directors Club – LINK
Aquafadas has released an update to MotionComposer, a software that lets prosumers and professionals easily create Flash or HTML5 animations and interactive content.
The update adds support for audio and a new optimized engine that generates animations compatible with the latest generation of browsers using HTML5.
“MotionComposer 1.6 gives everyone, not just developers, the unlimited ability to create web and eBook animations that can run on any device or browser – without writing a single line of code,” commented Claudia Zimmer, CEO, Aquafadas.
“Users of all skill levels are free to create engaging animated content for their websites, blogs, and self-published eBooks easily with MotionComposer.
And the latest version opens up even more possibilities, now providing multiple export options and the ability to add in audio, making for even more interesting web content.”
Unlike other animation software, MotionComposer does not employ the use of complicated timelines. Its simple-to-use interface features the concept of “slides” and “states,” where each slide is a state of the global animation.
MotionComposer 1.6 – LINK
It’s Not Easy Being Green: Two Designers Exploring Sustainability Worldwide is a new publication by Aart van Bezooyen and Paula Rache that brings together six months of making new friends, photographing local impressions and collecting materials. Together with almost 60 designers, entrepreneurs and change-makers from Brazil, Argentina, Chile, New Zealand, Australia, Indonesia, Thailand, Vietnam, Cambodia, Singapore, Malaysia and Japan they are sharing personal experiences, project examples and local culture to inspire and enable a more sustainable future.
Aart and Paula started the project in 2011 to get a better understanding of the fuzzy concept of sustainability and its role and importance for design. During 184 days, they were exploring a dozen countries to discover sustainable solutions in materials and design worldwide. During their journey they offered inspiring lectures and hands-on workshops to teach and learn about the local issues and practices of designers.
“The book is a MUST for everybody who considers herself or himself a designer of the future,” commented Zuzanna Skalska, a recognized trend researcher who is one of the first readers. With this book Aart and Paula are bringing together the people, places and things they discovered during their travels to share their experiences. Personal contributions from the designers, entrepreneurs and change-makers they met are combined with local impressions and inspiring items discovered along their way. With designers making skateboards out of bamboo, researchers improving packaging products, children doing green studies in the jungle and surprising ways of (re)using materials, this book is an encouraging sustainable snapshot of what is happening in the world today.
Proceeds from the book will go to the Viva con Agua, a charity organization that supports people with clean drinking water worldwide.
It’s Not Easy Being Green – LINK
Andrea Fischman’s editorial, lifestyle and portrait photography captures life in a natural and warm way, inviting the viewer to share in the experience. Unlike photography that seems to have been created, Andrea’s work seems to have simply happened. Fischman, a Skidmore College graduate, also received professional training at the Rhode Island School of Design, New England School of Photography, the Art Institute of Boston and the International Center of Photography in New York.
An Interview with Andrea Fischman
series with inspirational photographers continues in our conversation with New York City based shooting ace Andrea Fischman. Andrea’s cutting edge imagery can be seen in the pages of Boston Magazine, PR Week, NY Times, SC Magazine, and more. MacTribe caught up with her recently for an interview about where her artistic direction is moving now and how she sees the photo business in general.
Andrea Fischman Photography – LINK
Adobe MAX 2013 will bring together more than 5,000 creative industry leaders, designers, developers, strategists, video professionals and photographers from around the world to exchange ideas, innovations and inspiration.
The event offers a unique opportunity to learn directly from industry and Adobe experts and connect with peers from across industries.
Adobe MAX 2013: The Creativity Conference will take place on May 4-8 at the Los Angeles Convention Center & Nokia Theatre.
Adobe MAX 2013 – LINK
Fjord has released its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. The report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
“Our work at Fjord is at the front edge of mainstream, where innovation meets mass-market appeal. This constant presence of ‘new’ feeds our curiosity, and makes exploration a necessity,” commented Olof Schybergson, CEO of Fjord.
“Our trends are one way we give shape to our thoughts on what tomorrow will bring. They offer our clients both inspiration and actionable insights on how to tackle the big issues that will influence their businesses in the year to come.”
The trends point at some recurring themes that weave their way in and out of Fjord’s annual forecasts. Mobile is still changing everything – if anything faster, and now includes new ways of working. Personalization will be a hot topic for success. Finally, data and the success of new systems are tightly bound together. And as ever – for truly great service design – people come first.
Fjord Digital Trends 2013 – LINK
American Photography 29 Call For Entries is open to all photographers, art directors, designers, editors, agencies and publishers.
Regarded as the book of record, American Photography is still produced in all its defiant, large-format, luxurious, hard cover glory, offering high visibility and well-deserved recognition.
Submit your best work to be presented in the books, one image per page, and online in The Archive for all the world to see.
The deadline for submissions is February 1, 2013.
American Photography presents the best images in a large-format, beautifully designed, hardcover annual for worldwide distribution. The jury of design and publishing professionals selects photographs from editorial, advertising, books, promotion, posters, video, student and unpublished work.
American Photography 29: Call for Entries – LINK
No Country: Contemporary Art for South and Southeast Asia, on view at the Solomon R. Guggenheim Museum in New York from February 22 through May 22, 2013, will feature work by 22 artists and collectives representing some of the most compelling and innovative voices in South and Southeast Asia today.
Focusing on the region’s shifting spectrum of creative practices, the exhibition traces networks of intellectual exchange and influence, and considers the various impacts of ethno-nationalism, colonization, and globalization on national identity.
The exhibition features painting, sculpture, photography, video, works on paper, and installation, the majority of which will be on view in the United States for the first time.
“With No Country, we begin to take local, regional, and global audiences into a deeper, more rewarding, and we hope more nuanced cultural exchange,” commented Richard Armstrong, Director of the Solomon R. Guggenheim Museum and Foundation.
Guggenheim Museum: No Country – LINK
Starting its 50th year of publishing, Graphic Design USA magazine is celebrating the past, present and future of the graphic design community with an all-industry survey.
“We thought long and hard about how best to use our 50th anniversary as an opportunity honor this talented community,” commented Gordon Kaye, Editor of Graphic Design USA. “We decided that best way to celebrate is to ask readers about their views on some provocative and fun topics because, quite frankly, they know more than we do and we enjoy hearing from them.”
The survey has already been sent to nearly 50,000 graphics professionals in mid-December. Questions run the gamut from favorite identity programs, packages, magazine and album covers, annual and corporate reports, websites and apps, and other design projects; the revolution in tools and technologies; the clash and complement of print and online media; design education and career issues; the changing role of inhouse design; and what the next 50 years of graphic design may look like.
GDUSA Launches 50th Anniversary Design Community Survey – LINK
Cambridge Consultants has developed a bicycle that can be controlled with your smartphone mounted on the handlebars. The gears are wirelessly linked to a smartphone application that allows the bike to automatically change gears depending on incline and cadence. This bicycle could also be updated to include other smart technology like a GPS system and heart monitor.
“The exciting part about smart technology is the unlimited possibilities to enhance a device and its applications,” commented Tim Ensor, business developer in the Wireless division at Cambridge Consultants. “This wireless bicycle is a great example of the many ways we can continue to upgrade technology. We could incorporate GPS and map data into the application to make gear changes in anticipation of upcoming hills, for example, or include a heart-rate monitor and other measurement tools to help improve training. But it’s not just about the bike – connected systems have the potential to give all kinds of traditional products a new lease of life.”
Bicycle of the future heralds smart-tech era – LINK
Michael Indresano has been a successful commercial photographer in Boston for over 20 years, collaboratingon advertising campaigns with Boston’s top agencies and creating high impact photography for locally-based brands such as Dunkin’ Donuts, Baskin-Robbins, New Balance, Reebok, Converse, Puma, Timberland, Rockport, and many other New England footwear/ apparel brands. He was chosen to shoot portraits for the Boston Bruins when they won the 2011 Stanley Cup Championships, and he has been commissioned to produce portraits across a variety of industries, from celebrities to world-class athletes to Fortune 500 CEOs. Michael has been written up in Boston Business Journal and also named one of the “Top 40 Under 40.”
Adobe Digital Marketing Summit 2013 will take place in Salt Lake City, Utah at the Salt Palace Convention Center from March 4-8, 2013. The event will convene thousands of marketers, advertisers, publishers, agencies, analysts and developers across industries to explore how to create, measure and optimize digital marketing and advertising experiences, leveraging the Adobe Marketing Cloud to build brand loyalty and secure new customers.
Keynotes featuring Adobe executives, industry luminaries and analysts will explore the latest trends impacting the digital marketing industry and provide an outlook on what lies ahead. Summit 2013 will also include a customer and partner showcase, opportunities for attendees to connect with Adobe’s digital marketing experts, a Summit Bash with a surprise headliner concert, receptions, and a world-class ski day.
More than 70 breakout sessions featuring leading companies and Adobe digital marketing professionals will delve into analytics and reporting, social media marketing, digital advertising, personalized customer engagement, and maximizing digital marketing investments. Sessions are designed to provide real-world skills development including demos, tips and tricks, and tutorials on how to efficiently use Adobe Marketing Cloud solutions.
Adobe Digital Marketing Summit – LINK