
Digital marketing constantly changes. New trends like behavior-based email workflows, multivariate testing, and influencer marketing are just some of the newest developments. Machine learning, artificial intelligence (AI) and voice search are also on the rise and will surely impact marketing strategies in the coming years.
Staying current with the latest marketing trends requires paying close attention to the information shared by influencers who have the time and knowledge to uncover new and effective tactics — those who are deep in the trenches day-to-day.

When you have a business, a thing that separates you from the competition is the story that your brand is bringing into the game. Here’s where content intervenes. It helps you craft a story that will have to convince your customers that they should buy your product over the competition. But making high-quality content is not easy at all, that’s why you need tools.

A Graphics Interchange Format image, better known as a GIF, consists of picture files compressed to decrease transfer rate. GIFs possess several pictures in one file to create an animated effect. GIFs are prevalent in modern day cyberspace because the images are quick to download and the animations are often entertaining. For marketers, animated GIFs can be incredibly useful for improving engagement online.
We’re not here to settle the GIF pronunciation debate: Does it sound like gift without the “t,” or should it be pronounced like the peanut butter brand Jif? Instead, we want to offer you a rundown of the types of GIFs available, how you can make your own, and the legal considerations involved in GIF sharing.

Fjord has released its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. The report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
“Our work at Fjord is at the front edge of mainstream, where innovation meets mass-market appeal. This constant presence of ‘new’ feeds our curiosity, and makes exploration a necessity,” commented Olof Schybergson, CEO of Fjord.
“Our trends are one way we give shape to our thoughts on what tomorrow will bring. They offer our clients both inspiration and actionable insights on how to tackle the big issues that will influence their businesses in the year to come.”

WordPress is unquestionably the most popular blogging platform today due to its excellent functionality and simplicity, and its latest 3.1.2 version has come with even more exciting features that are likely to make posting, updating, and managing comments even easier.
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TwentyFeet basically does what It says. It gives you a slick number of graphs documenting growth and impact of your Twitter account. This can somehow be seen to be quite similar to Google Analytics for a website. It is very useful if you really try to monitor your Twitter Account.
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There are several stages during the process of a web design project, and every stage is important to achieve a positive end result. In order to proceed to the research phase, you need to gather information and know what the project is about, which technology is required, the target audience, goals, content, etc.
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Facebook, with more than 500 million active users, presents an excellent marketing opportunity for freelancers. Assuming your target clients are active Facebook users, you can easily find new prospects in this social network.
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Twitter has been around now for about four years and is almost in the top ten Alexa ratings. Still a relatively new source for social networking, people are still not 100% sure of how to interact with others on Twitter or how to tweet in a way to generate a following or business leads.
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Designing for the future Web. That’s a big subject. Where do we start when we’re talking about something that isn’t here yet?
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As your prospective consumers abandon traditional print media (like newspapers and paper yellow pages) and spend more time online, how can you turn local online searches into phone calls?
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