Archive for the ‘VIDEO’ Category

It is during the two-hour commute to his San Francisco office that Oliver Wenz, director of user experience at Cisco Systems, first begins pondering how fundamentally flawed the North American system of work is.

A self-described non-traditional worker, Wenz despises conventional offices and the day-to-day lifestyle that comes with them. He sees the energy of the commute as “a complete waste of a lot of brains that sit there in a chasm of being unable to do anything else.” He says it’s ecologically and economically “just wrong.”

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He is instead drawn to this new world of work where collaboration reigns supreme and creativity and innovation are not forced to fit into the confines of a 9-to-5 work day, a siloed job, or a tiny, segregated cubicle. He turns to companies like Google as an example and sees the tech industry as the leader of the pack, questioning the conventions of the typical office and creating spaces that weren’t seen in the decades before.

To learn more please visit: Innovation through Collaboration – LINK

The Olympics is a place where dreams come true — including for designers, who create everything from the logos to the tickets, the mascots to medals for every Games.

To finish all of the Olympics collateral in time, the Olympic design committee outsources the different jobs to various local firms. These projects can overlap across mediums, leaving two firms to indirectly throw in together on a project. Case in point: the Rio 2016 logo was made by Brazil’s Tátil Design de Ideias (Behance profile) , while the Olympic font — and yes, there is an exclusive Olympic font — was constructed by Dalton Maag, a British typeface firm that has a satellite office in Brazil. The process offers a unique case study on collaboration, one where two firms from different cultures must work off each other to produce final products that will surely be seen by hundreds of millions of people.

To learn more please visit: How the 2016 Olympic Logo and Font Were Created – LINK

Here is an opportunity to look at the behind-the-scenes graphic design work for the movie Beauty and the Beast; a closer look at their countdown social campaign before the release. I like the choice of the font throughout this whole campaign although not used everywhere. You will notice there is a different design depending on the representation of the movie scene. Props to the work from Sean Hobman who is a freelance art director/designer working with the folks from Watson DG who are pretty known in working with various Hollywood releases.

Published on Behance, this is a project in collaboration between Sean Hobman and the mighty folks from Watson DG. They are both located in different location from London, UK to Los Angeles, California.

When you have a business, a thing that separates you from the competition is the story that your brand is bringing into the game. Here’s where content intervenes. It helps you craft a story that will have to convince your customers that they should buy your product over the competition. But making high-quality content is not easy at all, that’s why you need tools.

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  • Clicky – is a way to monitor, analyze and react to your blog or web site’s traffic in real time. Everything in Clicky is up-to-the-minute real time. Clicky lets you see every visitor and every action they take on your web site, with the option to attach custom data to visitors, such as usernames or email addresses. Analyze each visitor individually and see their full history.

  • Crowdbooster – offers social media analytics with suggestions and tools. It also provides recommendations on Twitter and Facebook.

  • Meme generator – you can use it if you need to add a comical spin to your content. Everyone loves memes, right?

  • ePodcast creator – is an audio editing and recording software program.

  • Grammarly – you can check your grammar right from your browser or Microsoft Office, so you can improve your writing in emails, documents, social media posts and more. If you’re not a native speaker, of course.

  • Remember the milk – it’s an app that allows you to manage all your tasks, like a to-do-list. A great alternative to the classic Notepad.

  • Surveymonkey – you can create and publish online surveys in just a few minutes, and you can view the results graphically and in real time.

  • Contently – allows businesses to work with high-quality freelance writers. It also handles the payment and management of the editorial process.

  • Campaign monitor – with this you can create, send, and optimize your email marketing campaigns.

  • Piktochart – is an infographic design app that requires very little effort to produce high-quality graphics. There are more than 400 fully customizable themes to choose from.

  • MarketMuse – a tool for identifying interesting content ideas that can generate traffic. It measures content quality and improves relevance in your content, boosting lead quality and engagement. Is considered an addition to any marketer’s arsenal.

  • Cooperatize – You can buy sponsored content and native advertising on blogs with a guaranteed audience and you can get unique stories written about your brand.

  • Crowdfire – Use Crowdfire for publishing, social analytics and growing your Instagram and Twitter account.

  • Like Explorer – is a tool that shows you how many people shared or liked a specific web page on Facebook, Twitter, Google Plus or other social networks. And it’s very easy to use.

  • TrackMaven – by analyzing all the digital content across your competitive landscape, TrackMaven identifies exactly what is working and what’s not. This helps you craft your editorial calendar and optimize your distribution strategy.

  • Socialbakers – being active on social media is very important nowadays. So we have another tool for you. Socialakers it one of the most popular provider of social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus and Youtube.

  • Paperrater – is a free online grammar, plagiarism and spelling check program, that allows you to find mistakes in your content and correct them before you put your material out there, on the Web.

  • Lingosport – offers automated content marketing for your website, automatically updating the content throughout your web properties. With flexible control of the level of automation to use on each of your pages, businesses can create thousands of dynamically refreshing topic pages.

  • Visual.ly – you can create infographics and data visualizations. There are more than 30,000 infographics already created on the website for inspiration for your content marketing.

  • Followgen – is a fusion between targeting system and social advertising. It allows you to find a right audience for your content.

  • Mailchimp – is an email marketing platform that helps you market your content to your email list.

  • Scoop.it – with this tool, you can discover, curate and publish content to get visibility online.

  • Acrolinx – is a software that can read your content and guide your writers to make it better, based on your terms, style and tone. You’ll feel like you’re writing all the content by yourself.

  • Social Bro – Are you a Twitter maniac or you know that you’re content well get more publicity on Twitter? Well, this tool is for you. With this, you can manage and analyze your Twitter Community.

  • OneSky – offers professional translation services, translation management system and crowd sourcing solutions that enable companies to expand internationally.

A Graphics Interchange Format image, better known as a GIF, consists of picture files compressed to decrease transfer rate. GIFs possess several pictures in one file to create an animated effect. GIFs are prevalent in modern day cyberspace because the images are quick to download and the animations are often entertaining. For marketers, animated GIFs can be incredibly useful for improving engagement online.

We’re not here to settle the GIF pronunciation debate: Does it sound like gift without the “t,” or should it be pronounced like the peanut butter brand Jif? Instead, we want to offer you a rundown of the types of GIFs available, how you can make your own, and the legal considerations involved in GIF sharing.

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Prevalence of GIFs in Social Media

Although GIFs can be used in blog posts (such as this one) and in website content, people primarily think of these animated images in the context of social media conversations. Here’s a quick breakdown of how many GIFs are posted to different social media platforms, according to the New York Times:

    • Tumblr: An average of 23 million GIFs posted every day
    • Facebook Messenger: Roughly 5 million GIFS sent between users every day
    • Slack: More than 2 million GIFs sent between users each month
    • Twitter: More than 100 million GIFs shared in 2015

To learn more please visit: Prevalence of GIFs in Social Media – LINK

No one likes dealing with problems. They force us to take a detour away from what we really want to accomplish while we stop and untangle them. But here’s the thing about problems – they’re the genesis for good ideas. They provide the opening for solutions, which in turn give you a leg up on your career. The stronger your fundamentals and core competencies are, the better position you put yourself in when you make your moves, whether it’s a play for new business or showing how your designs provide value far beyond the aesthetic layer. 

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Admittedly, this is a lofty, nuanced question. And it insinuates that something is broken. Nothing is broken here, but there is always room for improvement. Like, is design too indulgent for its own good? Or maybe designers have trouble conveying their importance to clients? Or there is a lack of diversity within the industry? We gave our subjects free rein to go in whatever direction they deemed to be the most troubling, so you’ll see all of these topics and more covered in the following responses. The feedback provides a chance for self-reflection, to see if you’re guilty of any of them, while also serving as an ongoing checklist to make sure you’re doing everything you can to be at your best.

To learn more please visit: How to fix design – LINK

AIGA Medalist Sean Adams and Norwegian designer and educator Rachel Troye have both had prolific careers in the design and branding industries, running their own successful studios in very different cultures and climates (Adams lives in Los Angeles). In spite of achieving international renown, both have shelved their studios indefinitely to take up the mantle of teaching, Adams at ArtCenter College of Design, and Troye at the Oslo School of Architecture and Design, putting personal success to one side in service to the next generation of young creatives.
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While united by all of the above, there are clear differences between their outlooks on education, attitudes towards their current crop of students, and more clearly the geopolitical landscape of their respective nations. What separates U.S. students from their Norwegian counterparts, how robust are the respective creative industries, and just what is the benefit of asking novice designers to make a poster that offends their whole class? Adams and Troye have those compelling answers and more.

To learn more please visit: What Students are Taught – LINK

A new award celebrating in-house design excellence.

This award has been created to acknowledge and honour the work done by ever-growing creative teams that work as internal agencies.

We invite internal creative groups working within companies, associations, government and other organizations/institutions from around the world to enter.
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Timeline
Call for Entries Opens: Monday, May 2, 2016
Early-Bird Deadline: Friday, June 3, 2016
Final Deadline: Friday, June 24, 2016

To learn more please visit: RGD – LINK

CAMP Festival is a 2-day conference about creativity, art, design and technology happening on September 8-9 in Calgary, Canada. With many top-notch storytellers like Stefan Sagmeister, GMUNK and our beloved James White, this festival on its first edition, looks quite promising and inspiring for your creative flux. Time to explore the Digital Wilderness!
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With 14 expert-lead presentations and panels, 300+ attendees, endless networking opportunities and a special evening event to boot, CAMP will educate you on the advancements in digital media, push your creativity, and leave you an inspired happy camper.

CAMP is working in partnership with global event producer FITC to bring this awesomeness to town!

To learn more please visit:  CAMP Festival – LINK

CreativeLive will host a free, interactive, multi-day class on negotiation and workplace communication for creative of all stripes – designers, photographers, musicians, actors, etc. Beginning June 23, author, design powerhouse, and entrepreneur Ted Leonhardt will share his expertise over three days of live education designed to help creatives negotiate the salaries they deserve.
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Leonhardt will help explore negotiating as a collaboration in which creatives guide those they are negotiating with. Students will learn how to use time and context to define opportunities, create contracts instead of proposals, and align people with their vision. “Creatives are vastly underpaid, vastly undervalued for what they contribute,” explains Leonhardt, “what I’ve learned is that knowing the value of your expertise and how to leverage it is the most powerful foundation for negotiating a great deal with anybody.”

To learn more please visit:  Series on Negotiation – LINK

Art directors are becoming animators. Print designers are becoming web designers. Illustrators are now photographers who also edit and shoot film. Adobe has launched a new campaign, I Am The New Creative, that highlights the work of these new creatives: profiling one creative each day and using their amazing imagery to “take over” every social media channel that touches Adobe’s creative tools and technologies.
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With the Creative Cloud our product teams have removed the barriers to creative expression: Designers can build parallax HTML5 experiences. Illustrators are making EPUBs. Photographers are using their cameras and Adobe technology to become filmmakers. And coders have the tools to make beautiful design.

It’s an amazing and interesting time in our industry; people have the ability to self-express, in any discipline, without boundaries. I Am The New Creative promotes the amazing work our community is producing and marks this moment in time as a movement and a celebration of creativity.

One of the most incredible aspects of this program has been watching creative professionals merge their mediums and their portraits to produce “New Creatives” versions of themselves.

There’s something magical about the compositions. As a designer there’s always a part of me in my work, but to personalize my work in this way, to make my work more representative of me, presents an alternative perspective. All of the artists we’re working with are enjoying this experience and are appreciative of our desire to promote their amazing creative output.

To learn more please visit:  I Am The New Creative – LINK

The Society for Experiential Graphic Design will host a webinar featuring EGD research insights for healthcare campus and facility design. Metrics for Healthcare Environments will cover master planning, nomenclature, information design, and patient/user experience from leading design professionals.
The session will start out with an overview of the current state of the healthcare industry with a focus on how regulatory measurements have shifted to align healthcare design practice with the measurable effectiveness of facility performance and overall patient/user satisfaction. We will then discuss the design methodologies employed when planning comprehensive patient experiences in complex healthcare facilities and campuses. We will then shift to the scale of the user and look at the mechanisms that designers are using to create effective and holistic communication and interactive platforms for administrators, visitors, and users alike.

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Topics discussed will include:

  • State of healthcare transformation in the US
  • Impact of policy facility and patient experiences
  • Overview of existing facility campus analysis and auditing
  • Strategies for engaging clients and users in developing design strategies
  • Applying insights into realizable user experiences
  • Developing effective interactive experiences

Featured panelists:

  • Ellen Taylor, do;it (Pennsylvania)
  • Greg Nelson, Gensler (Los Angeles)
  • Leslie Wolke, Leslie Wolke Consulting (Austin)

To learn more please visit: Metrics for Healthcare Environments – LINK

Communication Arts magazine has revealed the winners of its 20th annual Interactive competition. Thirty-eight projects were selected by a jury of creative professionals, out of 1,333 entries were submitted to the competition.

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The selected projects will be reproduced in the March/April 2014 issue of Communication Arts, both in print and on the iPad, with more than 45,000 copies distributed worldwide.

To learn more please visit: Communication Arts – LINK

Wacom has unveiled a pressure-sensitive digital pen for sketching, drawing and painting on an iPad. The Intuos Creative Stylus works seamlessly with the iPad and a series of creative apps, providing an authentic experience for whenever inspiration strikes.
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Designed for the iPad 3, 4 and Mini, the Intuos Creative Stylus is compatible with popular creative apps such as Autodesk SketchBook Pro for iPad, ArtRage, Bamboo Paper, ProCreate and Psykopaint. The Intuos Creative Stylus’s advanced technology comes in form of a best-in-class pen experience and pressure sensitivity of 2048 pressure levels. This means that it can reproduce the feel and artistic control of traditional brushes and markers, so it’s ideal for sketching, illustrating and image editing.

To learn more please visit: Wacom Intuos Creative Stylus – LINK

This past week I finished a photo shoot in Missouri with a great photographer named Topher Cox. Topher grew up in New York City where he learned his photography skills from the world around him. His father was a photographer and his mother was an art director. As a child his life was on sets, where he absorbed the workings of a photo shoot at the same time he was learning to walk and talk.

Topher continued his photo education by assisting some of New York’s top photographers. Again, he learned by watching and doing. Although he is working as a photographer on his own now he still feels that you never stop learning.

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Topher works out of his studio in Newton, MA and on location. He continues to return to New York for work and play.

To learn more please visit: Topher Cox Photography – LINK

The 2013 Social Good Design Awards is calling for submissions of graphic design projects with the power to incite meaningful change in the way we live our lives.

Last year, the Association of Registered Graphic Designers (RGD) received over 200 submissions from around the world. This year’s So Good design concept came from Entro | G+A.

Judges include Dmitri Siegel, VP, E-commerce & Executive Creative Director, Patagonia, David Berman RGD, author of Do Good Design: How Design Can Change our World.
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Winning entries will be featured on the RGD website, in a printed catalogue (5,000 copies) and a free iPad app, as well as recognized at the 2013 DesignThinkers Conference.

The deadline for entries is no later than 5:00pm on Monday July 15, 2013.

To learn more please visit: RGD – LINK

Corbis CRAVE is a new digital boutique that features expertly curated imagery from industry-leading commercial and editorial photographers.

“Corbis CRAVE provides creative directors and art buyers a search and ideation experience tailored to their unique and specific needs whether they’re accessing the collection on their iPad or through the website,” explained Edie Tobias, senior vice president of commercial products at Corbis.

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For creative momentum on the go, the Corbis CRAVE app puts the finest images front and center and gives creatives powerful search and lightbox functionality to advance their creative visions whether face-to-face with a client or waiting to catch a flight.

Corbis CRAVE is also a venue for creative professionals to explore and be inspired by the work of some of the most sought-after commercial photographers in the world via featured portfolios – while providing a seamless user experience as they develop their own projects from storyboard to execution.

To learn more please visit: Corbis CRAVE – LINK

Adobe has unveiled the Adobe Photoshop CC at MAX 2013 as part of a major update to Adobe Creative Cloud. The new version pushes the boundaries of possibility, offering a powerful new creative process, legendary imaging magic, and greater creative freedom with new tools and workflows.

Adobe’s desktop apps, including Photoshop, were previously known as Creative Suite (CS), and will now be branded CC to reflect that they are an integral part of Creative Cloud. Photoshop CC includes a wide range of innovative enhancements, including new image deblurring and sharpening features to improve design workflows, and new Camera Raw capabilities. This update combines Photoshop standard and Photoshop Extended features.

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“With the ability to quickly deliver new innovations, we’re empowering photographers and creatives to push the boundaries in digital imaging and design,” commented Winston Hendrickson, vice president of products, Creative Media Solutions, Adobe.

“Our customers will no longer have to wait 18 to 24 months to access new Photoshop innovation. When a new Photoshop feature is ready – whether it’s the next Healing Brush or something as mind-blowing as Content Aware Fill – we’ll deliver it via Creative Cloud.”

All-new CC apps are scheduled to be released in June 2013.

To learn more please visit: Adobe Unveils Photoshop CC at MAX – LINK

Ogilvy & Mather and Director Jonathan Notaro of Brand New School are calling out the history of humanity’s tooth-cleaning habits with their spot for Philips Sonicare, “Stick with Technology” for their Odyssey campaign. The time-travelling spot raises the question of why, at a time when human beings adopt technology to every element of their lives at an exponential rate, does 72% of the US population continue to scour our teeth with what are essentially bristles on a stick?

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The spot was created as an “Odyssey” through time, with detailed attention to determining the appropriate eras and vignettes to shoot through the time warp, as well as the accompanying sets, locations, acting and wardrobe.

“We wanted the actor to literally ‘brush his way through time’,” said Notaro. “So we practically tethered the actor to the camera/dolly and dragged them through the various period-specific scenes.”

The Philips films were shot on location in Budapest, including a Victorian train station with a locomotive, as well as on studio lots with constructed medieval sets. In order to get the most realistic results while minimizing the use of CG, the wardrobe animation was shot on green screen mannequins with garments run across them. The team also developed other complex animations using stop motion techniques at the BNS film studio stateside.

To see the video please visit: Sonicare – 5000 Year Journey – LINK

Nearly 4 months into the new year and it has been very productive so I wanted to highlight a couple of interests. Just before the doors closed on 2012 I was fortunate to reengage with a local entrepreneur who opens businesses that many of us just dream about. Naturally anyone creative would want to be a part of his vision/s so I met with owner Ray Willis to discuss ideas surrounding his new business – RC Cars of Boston. We collaborated previously on his identity for Spadafora Choppers so RC Cars of Boston purposefully ties strongly to the Spadafora brand. Spadafora Choppers was a big success so I’m hoping as this new identity continues rolling out it will be matched with equal excitement and praise.

For the past few years I’ve also been working with a great organization named Boston Health Care for the Homeless Program. It’s a dedicated team of highly motivated individuals coming together for a great cause. Colleagues I’ve worked with in the past recommended the opportunity which was a chance to give back and help those less fortunate. My charge was to help call to attention and promote an annual sock drive also supported by the Boston Red Sox. I designed a unique logo “One Size Fits All” which was applied to posters, direct mail and online. Additionally I’ve worked with BHCHP to design their marathon T-Shirts each year so it’s more than rewarding to produce creative that really makes a difference.

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There’s a number of other new pieces of creative to explore including some spec creative for Beth Israel Deaconess and Westchester Medical Center to name a couple.

To see those examples and more please visit: Michael Pratt Design – LINK

As if borne of a dream, Poetica’s beautifully monochromatic spec film for Trek Bicycles bares the distinct look and feel of a surreal mindscape. The piece, conceptualized by Poetica Creative Director Steve Tozzi and brought to life with the help of CG Director, Lead Animator John Clausing and Senior Flame Artist Aaron Vasquez, is an expressive 3D ode to the rider’s unique connection to the Trek brand.

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The film revolves around a cyclist traveling through a menagerie of hyper-stylized landscapes, each populated with phantasmagorical cranes, flowers, and more, made up of bicycle parts. However, it also functions as a case study on the capabilities of Softimage, and Arnold, a powerful new 3D CG-rendering program. Poetica rendered some 200-plus passes of CG to bring the stunning images to life with a quick turnaround. Additionally, programs such as Exocortex, Slipstream, and ICE were employed to give the VFX a singularly natural and organic look.

Trek “Lights” – LINK

Aquafadas has released an update to MotionComposer, a software that lets prosumers and professionals easily create Flash or HTML5 animations and interactive content.

The update adds support for audio and a new optimized engine that generates animations compatible with the latest generation of browsers using HTML5.

“MotionComposer 1.6 gives everyone, not just developers, the unlimited ability to create web and eBook animations that can run on any device or browser – without writing a single line of code,” commented Claudia Zimmer, CEO, Aquafadas.

“Users of all skill levels are free to create engaging animated content for their websites, blogs, and self-published eBooks easily with MotionComposer.

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And the latest version opens up even more possibilities, now providing multiple export options and the ability to add in audio, making for even more interesting web content.”

Unlike other animation software, MotionComposer does not employ the use of complicated timelines. Its simple-to-use interface features the concept of “slides” and “states,” where each slide is a state of the global animation.

MotionComposer 1.6 – LINK

Adobe MAX 2013 will bring together more than 5,000 creative industry leaders, designers, developers, strategists, video professionals and photographers from around the world to exchange ideas, innovations and inspiration.

The event offers a unique opportunity to learn directly from industry and Adobe experts and connect with peers from across industries.

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Adobe MAX 2013: The Creativity Conference will take place on May 4-8 at the Los Angeles Convention Center & Nokia Theatre.

Adobe MAX 2013 – LINK

Fjord has released its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. The report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.

“Our work at Fjord is at the front edge of mainstream, where innovation meets mass-market appeal. This constant presence of ‘new’ feeds our curiosity, and makes exploration a necessity,” commented Olof Schybergson, CEO of Fjord.

“Our trends are one way we give shape to our thoughts on what tomorrow will bring. They offer our clients both inspiration and actionable insights on how to tackle the big issues that will influence their businesses in the year to come.”

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The trends point at some recurring themes that weave their way in and out of Fjord’s annual forecasts. Mobile is still changing everything – if anything faster, and now includes new ways of working. Personalization will be a hot topic for success. Finally, data and the success of new systems are tightly bound together. And as ever – for truly great service design – people come first.

Fjord Digital Trends 2013 – LINK

Michael Indresano has been a successful commercial photographer in Boston for over 20 years, collaboratingon advertising campaigns with Boston’s top agencies and creating high impact photography for locally-based brands such as Dunkin’ Donuts, Baskin-Robbins, New Balance, Reebok, Converse, Puma, Timberland, Rockport, and many other New England footwear/ apparel brands. He was chosen to shoot portraits for the Boston Bruins when they won the 2011 Stanley Cup Championships, and he has been commissioned to produce portraits across a variety of industries, from celebrities to world-class athletes to Fortune 500 CEOs. Michael has been written up in Boston Business Journal and also named one of the “Top 40 Under 40.”

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For more information:
Michael Indresano Photography
33 A Street, Boston, MA 02127
P: 617-269-2400  |  F: 617-269-2500  |  email: info@indresano.com

Michael Indresano Photography Site- LINK

Michael Indresano Photography Blog- LINK

The 51st D&AD Awards is now open for entries. The pinnacle of creative achievement across the design, advertising and digital industries, the D&AD Awards have been running since 1962.

Unlike other shows, D&AD only awards work of the highest standard, meaning that the quantity of top awards given fluctuates year on year.

The Awards is open to companies and freelancers from all over the world. The deadline for entries is January 30, 2013.

51st D&AD Awards: Call for Entries – LINK

Pantone Canvas is a free online creative network powered by Behance. It is the first and only network built on the Behance platform with the ability to filter projects by color.

Pantone Canvas lets designers showcase and promote their work through digital portfolios to millions of creative users worldwide to connect with other creatives and potential clients. Users can upload an unlimited number of digital images to create an online portfolio that can be accessed from anywhere, including on mobile devices.

“Today’s employers are recruiting designers based on their talent and not on their location. Pantone Canvas is designed to introduce and connect the best creative talent with potential clients and employers,” commented Giovanni Marra, director of corporate marketing at Pantone. “Additionally, it’s a great way to share work and gather inspiration from other like-minded creative professionals.”

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Creatives can sync their Pantone Canvas and LinkedIn profiles with their account, allowing potential employers to view their portfolio directly from their LinkedIn profile. In addition, Pantone Canvas users have the opportunity for increased exposure, as Pantone will curate and promote the most innovative work on its website and social media channels.

Pantone Canvas – LINK

Goodby, Silverstein & Partners has recently launched a new campaign for TD Ameritrade. Voiced by Matt Damon and directed by Brad Silberling, the new spots are highly stylized and use personal story telling, a unique approach for the financial category.

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The campaign uses classic storytelling to take complex financial concepts, simplify them, and act them out in the lives of real people. To do that, GSP shot them in the style of filming a play to show the unpredictable nature of life while offering straight-forward retirement guidance.

Goodby, Silverstein & Partners Creates New Campaign – LINK

Adobe Digital Publishing Suite (DPS), Single Edition significantly simplifies the mobile app development process by enabling designers to create and deliver digital publications to iPad through the Apple App Store, without writing a single line of code.

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With DPS Single Edition, designers can create single-issue content, such as marketing material, brochures, product guides or personal design portfolios, and submit an unlimited number of apps to the Apple App Store for publication, at no additional cost. This gives freelance designers, design agencies and small-to-midsize businesses easy access to the same core digital publishing technologies that leading publishers worldwide are using.

Adobe Digital Publishing Suite, Single Edition – LINK

NY-based creative production company Gretel worked with Style’s strategists and executives to craft a new brand image for the network with energy, versatility, personality, and, above all, style.

Style has been on the air for over ten years. Though they’ve enjoyed some success building an aspirational, upbeat network that viewers trust, the brand wasn’t reflecting their full potential. They were looking to make a big splash, and to craft a brand that truly lived up to the promise in their name: Style.

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In rebranding the network, it was up to the talented team at Gretel to capitalize on this opportunity to give Style a look, energy, and point of view to stake their claim in the category.

“There are other networks that touch on style, but Style is the only network dedicated to the idea,” said Greg Hahn, Founder and Creative Director at Gretel. “At the same time, their brand has been a tad modest – in our view – and they have flown a bit under the radar. There is such rich opportunity for a network like Style, and they know it. They needed a bolder, more colorful, more expressive brand to connect with all the style-obsessed viewers out there.”

Style Media Rebrand – LINK

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