Poetica Takes a CG Journey with Trek

As if borne of a dream, Poetica’s beautifully monochromatic spec film for Trek Bicycles bares the distinct look and feel of a surreal mindscape. The piece, conceptualized by Poetica Creative Director Steve Tozzi and brought to life with the help of CG Director, Lead Animator John Clausing and Senior Flame Artist Aaron Vasquez, is an expressive 3D ode to the rider’s unique connection to the Trek brand.

The film revolves around a cyclist traveling through a menagerie of hyper-stylized landscapes, each populated with phantasmagorical cranes, flowers, and more, made up of bicycle parts. However, it also functions as a case study on the capabilities of Softimage, and Arnold, a powerful new 3D CG-rendering program. Poetica rendered some 200-plus passes of CG to bring the stunning images to life with a quick turnaround. Additionally, programs such as Exocortex, Slipstream, and ICE were employed to give the VFX a singularly natural and organic look.

Trek “Lights” – LINK

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