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Prevalence of GIFs in Social Media

A Graphics Interchange Format image, better known as a GIF, consists of picture files compressed to decrease transfer rate. GIFs possess several pictures in one file to create an animated effect. GIFs are prevalent in modern day cyberspace because the images are quick to download and the animations are often entertaining. For marketers, animated GIFs can be incredibly useful for improving engagement online.

We’re not here to settle the GIF pronunciation debate: Does it sound like gift without the “t,” or should it be pronounced like the peanut butter brand Jif? Instead, we want to offer you a rundown of the types of GIFs available, how you can make your own, and the legal considerations involved in GIF sharing.

Prevalence of GIFs in Social Media

Although GIFs can be used in blog posts (such as this one) and in website content, people primarily think of these animated images in the context of social media conversations. Here’s a quick breakdown of how many GIFs are posted to different social media platforms, according to the New York Times:

    • Tumblr: An average of 23 million GIFs posted every day
    • Facebook Messenger: Roughly 5 million GIFS sent between users every day
    • Slack: More than 2 million GIFs sent between users each month
    • Twitter: More than 100 million GIFs shared in 2015

To learn more please visit: Prevalence of GIFs in Social Media – LINK

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