Posts Tagged ‘Adobe’

Digital marketing constantly changes. New trends like behavior-based email workflows, multivariate testing, and influencer marketing are just some of the newest developments. Machine learning, artificial intelligence (AI) and voice search are also on the rise and will surely impact marketing strategies in the coming years.

Staying current with the latest marketing trends requires paying close attention to the information shared by influencers who have the time and knowledge to uncover new and effective tactics — those who are deep in the trenches day-to-day.

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Here are ten marketing influencers worth following who regularly share advice and tips to help you stay up to date with the latest digital marketing trends.

To learn more please visit: 10 marketing influencers that every entrepreneur can learn from – LINK

A new award celebrating in-house design excellence.

This award has been created to acknowledge and honour the work done by ever-growing creative teams that work as internal agencies.

We invite internal creative groups working within companies, associations, government and other organizations/institutions from around the world to enter.
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Timeline
Call for Entries Opens: Monday, May 2, 2016
Early-Bird Deadline: Friday, June 3, 2016
Final Deadline: Friday, June 24, 2016

To learn more please visit: RGD – LINK

Pantone has announced Marsala, a naturally robust and earthy wine red, as the Color of the Year for 2015.

“While PANTONE 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and innovation, Marsala enriches our mind, body and soul, exuding confidence and stability,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”

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Marsala for Fashion

Marsala was a hit on the Spring 2015 runways with fashion designers featured in the PANTONE Fashion Color Report Spring 2015; Daniel Silverstain, Hervé Léger by Max Azria and Dennis Basso incorporated the hue into their collections. The impactful, full-bodied qualities of Marsala make for an elegant statement color when the color is used on its own or as a compelling accent when paired with many other colors.

To learn more please visit:  PANTONE – LINK

Art directors are becoming animators. Print designers are becoming web designers. Illustrators are now photographers who also edit and shoot film. Adobe has launched a new campaign, I Am The New Creative, that highlights the work of these new creatives: profiling one creative each day and using their amazing imagery to “take over” every social media channel that touches Adobe’s creative tools and technologies.
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With the Creative Cloud our product teams have removed the barriers to creative expression: Designers can build parallax HTML5 experiences. Illustrators are making EPUBs. Photographers are using their cameras and Adobe technology to become filmmakers. And coders have the tools to make beautiful design.

It’s an amazing and interesting time in our industry; people have the ability to self-express, in any discipline, without boundaries. I Am The New Creative promotes the amazing work our community is producing and marks this moment in time as a movement and a celebration of creativity.

One of the most incredible aspects of this program has been watching creative professionals merge their mediums and their portraits to produce “New Creatives” versions of themselves.

There’s something magical about the compositions. As a designer there’s always a part of me in my work, but to personalize my work in this way, to make my work more representative of me, presents an alternative perspective. All of the artists we’re working with are enjoying this experience and are appreciative of our desire to promote their amazing creative output.

To learn more please visit:  I Am The New Creative – LINK

Adobe has unveiled the Adobe Photoshop CC at MAX 2013 as part of a major update to Adobe Creative Cloud. The new version pushes the boundaries of possibility, offering a powerful new creative process, legendary imaging magic, and greater creative freedom with new tools and workflows.

Adobe’s desktop apps, including Photoshop, were previously known as Creative Suite (CS), and will now be branded CC to reflect that they are an integral part of Creative Cloud. Photoshop CC includes a wide range of innovative enhancements, including new image deblurring and sharpening features to improve design workflows, and new Camera Raw capabilities. This update combines Photoshop standard and Photoshop Extended features.

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“With the ability to quickly deliver new innovations, we’re empowering photographers and creatives to push the boundaries in digital imaging and design,” commented Winston Hendrickson, vice president of products, Creative Media Solutions, Adobe.

“Our customers will no longer have to wait 18 to 24 months to access new Photoshop innovation. When a new Photoshop feature is ready – whether it’s the next Healing Brush or something as mind-blowing as Content Aware Fill – we’ll deliver it via Creative Cloud.”

All-new CC apps are scheduled to be released in June 2013.

To learn more please visit: Adobe Unveils Photoshop CC at MAX – LINK

Adobe MAX 2013 will bring together more than 5,000 creative industry leaders, designers, developers, strategists, video professionals and photographers from around the world to exchange ideas, innovations and inspiration.

The event offers a unique opportunity to learn directly from industry and Adobe experts and connect with peers from across industries.

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Adobe MAX 2013: The Creativity Conference will take place on May 4-8 at the Los Angeles Convention Center & Nokia Theatre.

Adobe MAX 2013 – LINK

Adobe Digital Marketing Summit 2013 will take place in Salt Lake City, Utah at the Salt Palace Convention Center from March 4-8, 2013. The event will convene thousands of marketers, advertisers, publishers, agencies, analysts and developers across industries to explore how to create, measure and optimize digital marketing and advertising experiences, leveraging the Adobe Marketing Cloud to build brand loyalty and secure new customers.
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Keynotes featuring Adobe executives, industry luminaries and analysts will explore the latest trends impacting the digital marketing industry and provide an outlook on what lies ahead. Summit 2013 will also include a customer and partner showcase, opportunities for attendees to connect with Adobe’s digital marketing experts, a Summit Bash with a surprise headliner concert, receptions, and a world-class ski day.

More than 70 breakout sessions featuring leading companies and Adobe digital marketing professionals will delve into analytics and reporting, social media marketing, digital advertising, personalized customer engagement, and maximizing digital marketing investments. Sessions are designed to provide real-world skills development including demos, tips and tricks, and tutorials on how to efficiently use Adobe Marketing Cloud solutions.

Adobe Digital Marketing Summit – LINK

Adobe Digital Publishing Suite (DPS), Single Edition significantly simplifies the mobile app development process by enabling designers to create and deliver digital publications to iPad through the Apple App Store, without writing a single line of code.

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With DPS Single Edition, designers can create single-issue content, such as marketing material, brochures, product guides or personal design portfolios, and submit an unlimited number of apps to the Apple App Store for publication, at no additional cost. This gives freelance designers, design agencies and small-to-midsize businesses easy access to the same core digital publishing technologies that leading publishers worldwide are using.

Adobe Digital Publishing Suite, Single Edition – LINK

Adobe Muse, a new software that enables designers to publish professional HTML5 websites without writing code, is now available as a standalone subscription or as part of Adobe Creative Cloud membership. Previously available as a public beta, Adobe Muse makes planning, designing and publishing original HTML pages as easy as creating layouts for print. With master pages, built-in tools for interactivity, and access to more than 400 Web fonts served by the Adobe Typekit service, Adobe Muse makes it easy to produce distinctive, professional websites.
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Adobe Muse allows designers to easily add engaging, interactive elements such as slide shows and embed content from sources such as Google Maps and Facebook. Users can preview and test functionality of a website within Adobe Muse or create a temporary site and share the URL with clients for review. When the site is ready to go live, designers can either host it using a third-party solution or use Adobe’s flexible all-in-one hosting service. An Adobe Muse one-year subscription or Creative Cloud membership also includes some site hosting.

“Adobe Muse Now Available – Link”

Project Primetime to Enable a Single Video Publishing Workflow, Starting with Adobe Access for iOS and MPEG-Dash Support
As part of the quickly evolving device landscape, a unified video publishing workflow is more important than ever. Individual workflows for specific devices or platforms are not a long-term approach. It’s like having to build a different car, depending on the city you want to travel to. It’s expensive and distracts from the important part of your video application, the user experience.

As part of Project Primetime, we are continuing to invest in our own technology and industry standards that enable our video customers to have a single workflow that enables them to reach any web-enabled devices.

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What does this mean for you? Instead of having to worry about using different content protection, video delivery or video publishing workflows, Project Primetime will provide a holistic solution, which will make your video strategy uniquely easy to deploy, protect and monetize.

We’re making two announcements today that will bring the industry towards a single video publishing workflow:

“Project Primetime Link”

“Adobe Access Link”

Adobe Creative Cloud is a major new initiative from the company that radically redefines the content creation process. It will become the focal point for creativity, where millions can access desktop and tablet applications, essential creative services, and share their best work.

“Adobe Creative Cloud reinvents creative expression by enabling a new generation of services for creativity and publishing, that embrace touch interaction to re-imagine how individuals interact with creative tools and build deeper social connections between creatives around the world,” said Kevin Lynch, chief technology officer at Adobe. “The move to the Creative Cloud is a major component in the transformation of Adobe.”

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The initial introduction of Adobe Creative Cloud is centered around an innovative collection of Adobe Touch Apps that re-imagine creative software for the mobile age and enable tablet devices to be an integral part of the creative process. Adobe Creative Cloud will become the hub for viewing, sharing and syncing of files created by Adobe Touch Apps and Adobe Creative Suite, and includes 20GB of cloud storage. It will quickly develop into a service that will deliver access to Adobe’s flagship creative applications and services and become an essential resource for anyone interested in creativity – all at a highly attractive price.

To learn more about what is expected and included in the early 2012 launch please click here.

Adobe and Cut&Paste announced the call for competitors for the Cut&Paste signature event, the Digital Design Tournament. This “Iron Chef” for design tour is held live in 12 cities worldwide.

Cut&Paste is a social arena for showcasing design talent and creating opportunities for designers – a global movement of artists, firms and media working to strengthen creative networks through events and local support.

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The “design as spectator sport” approach that it brings to 2D, 3D and motion/animation competitions will be showcased live on stage in 12 design capitals – Beijing, San Francisco, Los Angeles, New York, Tel Aviv, London, Berlin, Mexico City, Sao Paulo, Tokyo and Seoul.

Cut&Paste’s sponsor Adobe’s Senior Worldwide Design Evangelist Rufus Deuchler has outlined a number of key techniques that will give competitors an edge in the competition. Available at adobe.com/go/cutandpaste, Rufus’ video tips focus on how to create spectacular designs quickly and efficiently in Adobe Photoshop and Adobe Illustrator, which is crucial for competitors working under the extremely tight deadlines the tournament imposes.

Cut&Paste Website

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