Posts Tagged ‘Digital Printing’

Material Matters: New Materials in Design discusses the vast range of materials that are available to us today, and highlights the advances predicted to prove seminal in the future.

The six chapters are divided by chemical composition – Metals, Glasses, Ceramics, Polymers, Composites and material Futures – and with every material featured, the book stresses the relevance of physical material properties.

Each material featured is presented with relevant manufacturer information, material properties and current and potential applications and includes the websites of manufacturers and research institutes, making this a handy reference book for the designer.

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Material examples include the newly developed metallic “microlattice,” now the lightest solid known on earth; Dow Corning’s “Deflexion,” a fabric capable of instantly hardening and “Graphene,” a material which, at 200 times the strength of structural steel despite being only one atom thick, has the potential to revolutionize the field of electronics.

The book also includes the work of cutting edge designers Marc Newson, Ross Lovegrove, Apple, NASA, Intel, Ron Arad and household names.

Material Matters – LINK

At the HOW Design Live conference, Neenah Paper introduced Neenah Cabinet for Desktop, a first-of-its-kind cross-platform Adobe Air application created for PCs and Macs that provides users with the most effective way to find, specify, compare and test the perfect paper for their projects.

Cabinet demystifies, simplifies and advances the process of sampling, choosing, proofing and specifying the right paper, or combination of papers, for print projects of all kinds, giving users the essentials that will significantly impact their creative workflows.

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The application improves the creative workflow in five distinct areas: Designing (offering inspiration, favorites and ways to test and combine images); Finding (supplying continuously updated waterfalls and chips); Proofing (allowing users to upload or select an image and receive a Cabinet Personal Proof on physical paper in three business days); Specification (step-by-step project management and spec tools to help build and archive accurate quotes); and Sourcing (efficiently locating printers, finishers and paper sources, including specialty engraving and letterpress shops). Cabinet is the new cross-platform that will be an essential complement to studios’ project management software or tools.

“Neenah Cabinet for Desktop – Link”

PantoneLIVE is a cloud-based color service that provides instant access to essential brand color standards. Derived from real ink on real substrates using real printing processes, PantoneLIVE is connected to a large portfolio of software, containing real-world color data for hundreds of thousands of colors, which is supported by the latest color measurement technology and is combined with professional services including workflow and color rationalization audits, and customized operating procedures from Pantone and X-Rite.

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From chocolates and champagne to soda and stilettos, the past year has been wrought with cases of counterfeiting, deception and consumer confusion – all tied to the ubiquitous colors that uniquely identify brands. Cadbury and Veuve Clicquot were involved in high-profile legal battles to own their brand colors, while Christian Louboutin fought to trademark its signature red soles. With color so critically tied to brand identity, inconsistent brand color can lead to a lack of consumer confidence and lost sales.

“PantoneLIVE Link”

Are you brainstorming for your last campaign of 2011? Or maybe you’re designing a brochure that will have to be printed for the new year?

While there are other printers and cross-media specialists throughout New England, we’ve been in business for 60 years and our industry experience helps us to provide our clients with high-quality products and unsurpassed customer service. Our wide-variety of in-house services includes offset and digital printing as well as promotional products, PURLs, QR Codes and nurturing programs.

This month we are offering all Hub Creative Directory readers 10% off their next order. Whether you are a first time customer, or if you’ve been one of our best customers for years, click here to take advantage of this limited time offer.

All orders must be placed on or before December 15, 2011 in order to receive the 10% off discount, so visit our website today for more information.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

“Steve Jobs was unlike any other,” the world body said through a spokesperson. “He saw what others did not. He believed above all else in the power of human ingenuity – to create ‘tools’ that people could use, that would not only improve our lives but, quite literally, change the world. He was a truly global force.

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Robert A. Iger, president and CEO of the Walt Disney Company, released a statement Thursday on Steve Jobs’ passing, calling him “a great friend as well as a trusted advisor.”

“Steve was such an ‘original,’ with a thoroughly creative, imaginative mind that defined an era. Despite all he accomplished, it feels like he was just getting started. With his passing the world has lost a rare original, Disney has lost a member of our family, and I have lost a great friend. Our thoughts and prayers are with his wife Laurene and his children during this difficult time,” Iger said.

To read more please click here.

One Great Way To Increase Response Rates and Generate Higher ROI
If you’re looking for ways to increase audience relevancy and response rates variable data printing may just be the solution. Shawmut has the expertise and the right digital equipment to produce your next variable data print project. Additionally, variable data printing has been known to generate a higher ROI.

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Learn more about Shawmut’s promotional product options by visiting Simply check the box “Variable data to increase response rates” and additional information on this solution will be sent to you. Also, feel free to visit their company website at to learn how to personalize your message.

The 2011 COLLOQUY Loyalty Census found that the number of loyalty memberships is on the rise. Today, the number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for first time, and up from 1.8 billion in the 2009 report.

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When it comes to loyalty programs, Shawmut can help you implement a program that keeps your company top of mind, encourages a loyal buying behavior and adds to the overall success of the products or services you offer. While they originally began as a printer, today Shawmut offers a plethora of cross-media solutions.

Interested in learning more? Visit, provide your contact information and someone from Shawmut will be in touch soon. Also, feel free to visit their company website at

In an effort to accommodate their growing sales force and new cross-media department, Shawmut Printing recently announced the expansion of their Danvers office. Doubling in size from 4,000 to 8,000 sq. ft., company executives made the decision to increase the office space in order to meet the rising needs of clients. The expansion also means changes for Shawmut’s fulfillment center in Chelsea. In addition to the current warehouse, Danvers will now house 15,000 sq. ft. of fulfillment space.

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In a company press release, Shawmut President Dom Peluso said, “Customer service is and always has been one of our top priorities, and the additional space will allow us to continue serving our clients to the best of our ability.”

To read more about Shawmut’s expansion, click here, and if you’d like to learn more about the various cross-media solutions offered by Shawmut, visit

This year Shawmut is celebrating 60 years as one of Boston’s most innovative printers. Since 1951, the family-owned and operated company has provided customers with high-quality products, unsurpassed customer service and today offers a wide-variety of in-house services.

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Over the years Shawmut has expanded their capabilities and services related to technology, and today variable data printing, the inclusion of personalized URLs within print campaigns and lead generation programs are just some of the various cross-media solutions the company provides.

Interested in learning more? Visit, provide your contact information and someone from Shawmut will be in touch soon. Also, feel free to visit their company website at

Since 1961, Shawmut has been in the promotional product business. Their 60 plus years of experience combined with an ASI Certification is a guarantee they will be able to help you find the right promotional product or premium to fit your company or brand.

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From tradeshow giveaways to corporate gifts to logo items, Shawmut has access to 3,000 vendors and over 800,000 products. Additionally, Shawmut provides their customers with the flexibility to shop three ways; they can research ideas on innovative premiums and present them to you, have you visit their over 1,000 square foot showroom or provide you with access to search their extensive online catalog at Logo Mall.

Learn more about Shawmut’s promotional product options by visiting Simply check the box “Promotional Products” and additional information on this solution will be e-mailed to you. Also, feel free to visit their company website at

Companies and organizations nationwide are using QR Codes to connect with customers and prospects. These two-dimensional matrix barcodes can store information and make printing interactive by directing your target to a website, map location, contact information or product identification.

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In an effort to ensure their customers are utilizing QR codes effectively, Shawmut has suggested placement on various printed materials including business cards, catalogs, direct mail and even product labels.

Interested in learning more? Visit, provide your contact information and someone from Shawmut will be in touch soon. Also, feel free to visit their company website at

Shawmut Vice President Stacy Peluso-Slaney is featured in the June issue of Print Professional. The article focuses on women in print, and provided Stacy the opportunity to speak about her role as part of the third-generation of Pelusos to work at the family-owned business – Shawmut.
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To read the feature, visit the Print Professional website.

Connect with Stacy on LinkedIn and get more information about Shawmut by visiting

Direct mail isn’t what it used to be. Today, Shawmut can take an average mailer and make it an interactive print piece. By incorporating the latest technology including Personalized URLs, or PURLs, Shawmut can help you improve the response rate of your next campaign. This unique domain name will provide an effective call to action, and allows for easy access to a wide variety of reports and metrics through a back-end dashboard as well as real-time lead management.
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Learn more about how Shawmut’s Storefront Solutions work by visiting Simply check the box “PURLs,” and additional information on this tool will be e-mailed to you.

For over 10 years, Shawmut has been setting up storefronts for clients as an ideal way to manage fulfillment materials and keep all digital assets in one place. These customized Storefront Solutions help reduce both hard and soft costs, improve productivity and align various departments within your company.
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Learn more about how Shawmut’s Storefront Solutions work by visiting Simply check the box “On-line Fulfillment storefronts,” and additional information on this solution will be e-mailed to you.

One program many companies turn to Shawmut for assistance with is a lead generation or lead nurturing program. Lead generation is the process of fostering a relationship with customers who want to learn more about your company or product, but who are not yet sales-ready.
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Interested in experiencing a lead generation program yourself? Visit to learn more.

If you’ve drawn pixel snapped artwork in Illustrator and pasted it into Photoshop as a shape layer, you may have noticed that the results can vary from exactly what you’d expect—a perfectly sharp image—to a blurry mess. Here’s how to fix that.
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Shawmut is a family-owned business with two generations working side-by-side. We care about our customers, our employees, and the environment our kids are growing up in.
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Green Choices: Print Versus Digital Media
The inclination often is that digital media is always the more responsible choice, but it’s not that simple. Sign in here to receive a PDF because making the best choice requires information and more thought about lifecycle issues and unintended consequences.

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