Adobe has unveiled the Adobe Photoshop CC at MAX 2013 as part of a major update to Adobe Creative Cloud. The new version pushes the boundaries of possibility, offering a powerful new creative process, legendary imaging magic, and greater creative freedom with new tools and workflows.
Adobe’s desktop apps, including Photoshop, were previously known as Creative Suite (CS), and will now be branded CC to reflect that they are an integral part of Creative Cloud. Photoshop CC includes a wide range of innovative enhancements, including new image deblurring and sharpening features to improve design workflows, and new Camera Raw capabilities. This update combines Photoshop standard and Photoshop Extended features.
“With the ability to quickly deliver new innovations, we’re empowering photographers and creatives to push the boundaries in digital imaging and design,” commented Winston Hendrickson, vice president of products, Creative Media Solutions, Adobe.
“Our customers will no longer have to wait 18 to 24 months to access new Photoshop innovation. When a new Photoshop feature is ready – whether it’s the next Healing Brush or something as mind-blowing as Content Aware Fill – we’ll deliver it via Creative Cloud.”
All-new CC apps are scheduled to be released in June 2013.
To learn more please visit: Adobe Unveils Photoshop CC at MAX – LINK
ON-TYPE: Texts on Typography, on view at the Bauhaus Archive from May 8 to August 5, 2013, is an interactive exhibition conveying milestones from the history of typography over more than 100 years.
The exhibition will offer a multisensory experience of the way in which one font is never equivalent to another. It will present classics of type design from the twentieth century, such as Bauhaus and Swiss typography, as well as postmodern standpoints and topical examples.
ON-TYPE: Texts on Typography will gather together central theories, manifestos and stocktaking accounts of twentieth-century typography in the German-speaking countries and will present font patterns and insider typography magazines.
The central figures involved and important debates in the history of typography are also introduced – such as debates about legibility, about writing with small initial letters in German, and on the effects of digitization.
To learn more please visit: ON-TYPE: Texts on Typography – LINK
The update adds support for audio and a new optimized engine that generates animations compatible with the latest generation of browsers using HTML5.
“MotionComposer 1.6 gives everyone, not just developers, the unlimited ability to create web and eBook animations that can run on any device or browser – without writing a single line of code,” commented Claudia Zimmer, CEO, Aquafadas.
“Users of all skill levels are free to create engaging animated content for their websites, blogs, and self-published eBooks easily with MotionComposer.
And the latest version opens up even more possibilities, now providing multiple export options and the ability to add in audio, making for even more interesting web content.”
Unlike other animation software, MotionComposer does not employ the use of complicated timelines. Its simple-to-use interface features the concept of “slides” and “states,” where each slide is a state of the global animation.
Adobe MAX 2013 will bring together more than 5,000 creative industry leaders, designers, developers, strategists, video professionals and photographers from around the world to exchange ideas, innovations and inspiration.
The event offers a unique opportunity to learn directly from industry and Adobe experts and connect with peers from across industries.
Adobe MAX 2013: The Creativity Conference will take place on May 4-8 at the Los Angeles Convention Center & Nokia Theatre.
Fjord has released its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. The report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
“Our work at Fjord is at the front edge of mainstream, where innovation meets mass-market appeal. This constant presence of ‘new’ feeds our curiosity, and makes exploration a necessity,” commented Olof Schybergson, CEO of Fjord.
“Our trends are one way we give shape to our thoughts on what tomorrow will bring. They offer our clients both inspiration and actionable insights on how to tackle the big issues that will influence their businesses in the year to come.”
The trends point at some recurring themes that weave their way in and out of Fjord’s annual forecasts. Mobile is still changing everything – if anything faster, and now includes new ways of working. Personalization will be a hot topic for success. Finally, data and the success of new systems are tightly bound together. And as ever – for truly great service design – people come first.
Cambridge Consultants has developed a bicycle that can be controlled with your smartphone mounted on the handlebars. The gears are wirelessly linked to a smartphone application that allows the bike to automatically change gears depending on incline and cadence. This bicycle could also be updated to include other smart technology like a GPS system and heart monitor.
“The exciting part about smart technology is the unlimited possibilities to enhance a device and its applications,” commented Tim Ensor, business developer in the Wireless division at Cambridge Consultants. “This wireless bicycle is a great example of the many ways we can continue to upgrade technology. We could incorporate GPS and map data into the application to make gear changes in anticipation of upcoming hills, for example, or include a heart-rate monitor and other measurement tools to help improve training. But it’s not just about the bike – connected systems have the potential to give all kinds of traditional products a new lease of life.”
Adobe Digital Marketing Summit 2013 will take place in Salt Lake City, Utah at the Salt Palace Convention Center from March 4-8, 2013. The event will convene thousands of marketers, advertisers, publishers, agencies, analysts and developers across industries to explore how to create, measure and optimize digital marketing and advertising experiences, leveraging the Adobe Marketing Cloud to build brand loyalty and secure new customers.
Keynotes featuring Adobe executives, industry luminaries and analysts will explore the latest trends impacting the digital marketing industry and provide an outlook on what lies ahead. Summit 2013 will also include a customer and partner showcase, opportunities for attendees to connect with Adobe’s digital marketing experts, a Summit Bash with a surprise headliner concert, receptions, and a world-class ski day.
More than 70 breakout sessions featuring leading companies and Adobe digital marketing professionals will delve into analytics and reporting, social media marketing, digital advertising, personalized customer engagement, and maximizing digital marketing investments. Sessions are designed to provide real-world skills development including demos, tips and tricks, and tutorials on how to efficiently use Adobe Marketing Cloud solutions.
Pantone Canvas is a free online creative network powered by Behance. It is the first and only network built on the Behance platform with the ability to filter projects by color.
Pantone Canvas lets designers showcase and promote their work through digital portfolios to millions of creative users worldwide to connect with other creatives and potential clients. Users can upload an unlimited number of digital images to create an online portfolio that can be accessed from anywhere, including on mobile devices.
“Today’s employers are recruiting designers based on their talent and not on their location. Pantone Canvas is designed to introduce and connect the best creative talent with potential clients and employers,” commented Giovanni Marra, director of corporate marketing at Pantone. “Additionally, it’s a great way to share work and gather inspiration from other like-minded creative professionals.”
Creatives can sync their Pantone Canvas and LinkedIn profiles with their account, allowing potential employers to view their portfolio directly from their LinkedIn profile. In addition, Pantone Canvas users have the opportunity for increased exposure, as Pantone will curate and promote the most innovative work on its website and social media channels.
Goodby, Silverstein & Partners has recently launched a new campaign for TD Ameritrade. Voiced by Matt Damon and directed by Brad Silberling, the new spots are highly stylized and use personal story telling, a unique approach for the financial category.
The campaign uses classic storytelling to take complex financial concepts, simplify them, and act them out in the lives of real people. To do that, GSP shot them in the style of filming a play to show the unpredictable nature of life while offering straight-forward retirement guidance.
Adobe Digital Publishing Suite (DPS), Single Edition significantly simplifies the mobile app development process by enabling designers to create and deliver digital publications to iPad through the Apple App Store, without writing a single line of code.
With DPS Single Edition, designers can create single-issue content, such as marketing material, brochures, product guides or personal design portfolios, and submit an unlimited number of apps to the Apple App Store for publication, at no additional cost. This gives freelance designers, design agencies and small-to-midsize businesses easy access to the same core digital publishing technologies that leading publishers worldwide are using.
Seeking accomplished Account Manager to join our award-winning advertising agency.
Are you an energetic, effective Account Manager looking to play an active role in managing and growing business in a dynamic agency environment?
• 7 – 10 years of progressive agency or marketing firm experience in an account service capacity, or internal communications group experience in client environment
• Working knowledge of agency practices, client service approaches and agency systems
• Excellent communications and presentation skills
• Excellent writing skills for client communications (creative briefs, strategic overviews)
• Ability to collaborate with creative director, writers and art directors
• Experience managing website development/launch projects
• Working knowledge of Microsoft Office
• Familiarity with online media, web, social media
• Comfortable in new business presentations
Resourcefulness, verbal and written communications skills, multi-tasking, organizational abilities, project management.
The Account Manager will enhance communication between client and agency and be responsible for ensuring that client needs are met — managing deliverables and ensuring that strategy, creative and produced materials are delivered in timely and effective fashion. Working closely with the creative director and account planner, the position involves the development of budgets, strategies and marketing/communications plans. Candidate must have the ability to project manage the development and quality-control of client’s website sitemap, content, programming & testing leading up to launch. The position also involves participating in agency new business presentations.
We currently have full time permanent and full time free-lance/contract work available. Please specify which opportunity you are applying for.
Who we are:
Bennett Group is an award-winning fast paced integrated marketing agency in Seaport Boston, with clients in healthcare, retail and business-to-business. Our work includes online, social media, print, direct, television, radio, and collateral and customer relationship marketing programs.
Please send resume and salary requirements to Linda Gieg at email provided. We offer competitive salary based on experience, a full benefits package and profit sharing.
Linda Gieg email: Linda@bennettgrouponline.com
JOB OPPORTUNITIES FEATURED AT THE HUB: VISTAPRINT – LEXINGTON, MA
There’s nothing old-fashioned about our North American location in historic Lexington, Massachusetts.
Our bright, open work space and telepresence conference rooms regularly bring cross-functional teams of employees with diverse backgrounds and expertise “face to face.” Together we form a dynamic, energetic group that takes challenge and driving impact to a seriously fun level.
Thanks to our success to date and to our continued ambitions, we offer our marketing, technology and analytics specialists, along with teams in human resources, legal and finance, some of the best growth opportunities around, earning us the title as one of the “Best Places to Work” in the Boston area.
From its brilliant but modest start as a specialty paper provider, Vistaprint has grown into an e-commerce powerhouse. Around the globe, Vistaprint is revolutionizing marketing and technology and imprinting our unique stamp of excellence on custom products and manufacturing.
Please mention that you found this opportunity on The Hub.
The metaio Creator is a new software that will enable non-developers to create and deploy Augmented Reality experiences with no coding necessary. The application is the next step in Augmented Reality content production, and was specifically designed for non-developers, designers and people who have the desire to create amazing AR experience but wish to do so without using a hard-coding environment.
Future versions of the metaio Creator will allow for the deployment of content to all of metaio’s software, from the popular metaio Mobile SDK all the way to offline experiences using the metaio PC SDK.
“Augmented Reality production used to be restricted to developers and programmers,” said metaio CEO and Co-Founder Thomas Alt. “The metaio Creator will change that by enabling even beginners to effortlessly create and launch AR experiences.”
A feature film directed by Tim Cawley, From Nothing, Something profiles creative thinkers across a spectrum of disciplines and finds the methods, habits, beliefs and neuroses that lead to breakthrough ideas. This is a thoughtful, intimate, often funny look at the creative process – straight from the brains of some of our culture’s most accomplished and inspiring talents.
Director Tim Cawley tapped frequent collaborators at Brickyard VFX to produce his feature documentary From Nothing, Something, through their feature division, Brickyard Filmworks. The documentary chronicles the creative processes behind such great minds as Tom Perrotta, Sara Quin of Tegan & Sara, Neville Page, Preston Scott Cohen, Huma Bhabha and others ranging from cancer researchers to celebrity chefs, to uncover where people get their ideas and how they bring them to fruition. The film premieres Sunday, April 29 at the 10th annual Independent Film Festival Boston (IFFBoston), in Boston, Massachusetts.
A design competition to celebrate good design and to articulate the value of effective design.
The stories of great design are powerful tools. The most successful case studies provide inspiration to fellow designers and serve as a learning tool that can be shared with clients, media and the public.
AIGA’s “Justified” competition will select examples of good design that are also described in terms of their effectiveness in meeting the client’s objectives. Entries will be judged based on their design attributes and also how well a short case is made on their effectiveness in a clear, compelling and accessible way. A discerning and qualified jury will identify submissions that serve as an effective tool to explain design’s value to clients, students, peers and the public in general.
Preparing your work
After you log in to the competitions system with your AIGA credentials, you will be required to submit the following:
You will be asked to upload at least three images or illustrations to accompany your submission.
Images must be 640 pixels wide (height variable)
JPG, GIF and PNG formats are accepted in RGB
File names should include the entry title, image number (001, 002, 003, etc.) and contain no spaces (please use an underscore, i.e., title_001.png)
Include a caption (max 50 words) describing the image as well as an image credit (max 50 words)
Project Primetime to Enable a Single Video Publishing Workflow, Starting with Adobe Access for iOS and MPEG-Dash Support
As part of the quickly evolving device landscape, a unified video publishing workflow is more important than ever. Individual workflows for specific devices or platforms are not a long-term approach. It’s like having to build a different car, depending on the city you want to travel to. It’s expensive and distracts from the important part of your video application, the user experience.
As part of Project Primetime, we are continuing to invest in our own technology and industry standards that enable our video customers to have a single workflow that enables them to reach any web-enabled devices.
What does this mean for you? Instead of having to worry about using different content protection, video delivery or video publishing workflows, Project Primetime will provide a holistic solution, which will make your video strategy uniquely easy to deploy, protect and monetize.
We’re making two announcements today that will bring the industry towards a single video publishing workflow:
Co-organized by Cooper-Hewitt, National Design Museum and the Walker Art Center, Graphic Design: Now in Production explores some of most vibrant sectors and genres of graphic design today.
The rise of user-generated content, alternative methods of printing and distribution, and the wide dissemination of creative software have opened up new opportunities for design. Featuring works produced since 2000, Graphic Design explores the worlds of design-driven magazines, newspapers, books, and posters; the expansion of branding programs for corporations, subcultures and nations; the entrepreneurial spirit of designer-produced goods; the renaissance in digital typeface design; the storytelling potential of film and television titling sequences; and the transformation of raw data into compelling information narratives.
Autodesk PLM 360 is the next-generation cloud-based alternative, providing a powerful, affordable and easy-to-implement solution at a fraction of the cost of traditional product lifecycle management (PLM) systems.
Unlike traditional PLM systems – which have historically been expensive and complicated – Autodesk PLM 360 is instant-on and easily configurable to meet customer-specific product-lifecycle process needs across the enterprise. It is also the first cloud-based PLM solution focused on business applications beyond engineering and bill of material management. As a result, employees in a range of roles – from planning and product development to quality and compliance to service and more – can better access product and project-related information that helps them continuously improve the products they design and manufacture.
“Our customers deserve modern technology to help solve the needs of their increasingly complex and global businesses,” said Robert “Buzz” Kross, senior vice president, Design, Lifecycle and Simulation at Autodesk. “Autodesk PLM 360′s simple, flexible, cloud-based approach will radically improve the ability for companies to gain the full benefits of PLM, helping them to become more competitive and grow their business.”
A heartfelt thank you goes out to everyone who is part of George Gabin’s – Student Retrospective Fundraiser. Over the past week we’ve collected a total of 65 pieces of original artwork and creative from over 50 exceptionally talented artists. The show has been hung with care and you’ll leave awestruck thanks to the talents of Debra Olin and Greg Kitterle.
Sunday, December 4th is the last day of the show which is an initiative and fundraiser to celebrate a master, a mentor and a friend to many. The show/Open House opens at 12:00pm and the Reception will begin at 2:00pm where the culinary talents of Crystal Paris Brown will be revealed. Although the show ends at 5:00pm I hope to extend the offerings online by posting all the work with additional details to follow.
We hope to have George downstairs to the Gallery between the times of 3:00 – 3:30pm. Please try to be punctual and relax with refreshments and fantastic finger foods that will be available at your leisure. I’ve also created a looping slideshow of images paced with music that will give you a sneak preview to George’s show in February at the Chase Young Gallery. Next to the slideshow will be a book to write something special that you’d like to share with George.
If you were able to contribute to the show please try to be present when the reception closes at 5:00pm so you can depart with your artwork if it hasn’t sold. If you can’t be present I’ll store the artwork at my home until we can arrange a day/time to get together.
Thank you again and I’m looking forward to seeing everyone at the show.
Here are some useful links to follow:
Brickbottom Gallery – December 2, 3, 4 | Open House December 4, 2011 12:00 – 5:00pm. Reception 2:00 – 5:00pm
The featured image is from contributing artist Gail Wartell and is titled “At The Surface” which is a 12″x16″ Acrylic painting that you can see in person on December 2, 3, 4.
Thank you to everyone who made it out to the drop off days this weekend to contribute your time and artwork. We had a great turnout and the walls at the Brickbottom Gallery will be filled with exceptional work. The fundraising exhibition opens this weekend so please tell family + friends + students & alumni of Montserrat College of Art + members of the Brickbottom Artist Association. The Open House is December 4th and there will be a reception from 2:00 – 5:00pm with small refreshments available. I will followup with another posting when I can try to secure an accurate time that George will be able to attend the reception.
For those of you who contributed your work thank you again and please try to be present at the close of the exhibition on December 4th at 5:00pm so you can leave with your work in hand if it doesn’t sell. If you can’t be present I will take your art with me to store in my home until we can arrange a day/time to pickup your work.
Have a great week and I’ll look forward to seeing everyone this weekend.
Here are some useful links to follow:
Brickbottom Gallery – December 2, 3, 4 | Open House December 4, 2011 12:00 – 5:00pm.
Happy Thanksgiving! I would like to take this time to let everyone know that this is the last call for artwork for the show at the Brickbottom Gallery and we have a lot of space to fill. I will be at the gallery this coming Saturday and Sunday (November 26 + 27) from 12:00pm – 2:00pm to collect and store the art for the show. Whether you’re attending the Open House or intend to display a piece of art please send me an email letting me know. I will need a headcount to properly prepare the space to hang the show and I’ll also need to send you a Loan Agreement form to fill out. Knowing the amount of attendees will also help with organizing refreshments for the Open House on December 4th. Below is a brief description + all the links and content you need to participate and stay informed. Thank you.
Happy Holidays! The Brickbottom Gallery will be having a special weekend retrospective of students work to celebrate a special man, a passionate painter, a great teacher and a dedicated mentor, George Gabin. The goal is to reunite students and alumni who know George and to have an opportunity to display a piece of your work that beautifully captures your creative abilities. The show will be a fundraiser with a portion of the proceeds going toward materials for George’s show at the Chase Young Gallery opening in February 2012. A catalog for the show is currently being designed and will be available soon.
Drop off dates for the show will be at the Brickbottom Gallery on Saturday November 26th & Sunday November 27th from 12:00pm – 2:00pm. There will be a small label for you to fill out indicating your name, city + state, title of your work, price to purchase and year you went to Montserrat (optional). We will need assistance gathering the work and hanging the show so if we can get a few more bodies to help out during the hanging + drop off dates to make sure the work is stored properly with the form/label completed it would be helpful.
Here are some useful links to follow:
Please send me a personal email if you intend to display a piece of work and/or attend the Open House. Without the artwork to fill the gallery the Open House won’t be possible and a headcount will help with refreshments. A small photo/JPEG would also be helpful so we can layout the gallery properly.
My email is: email@example.com
Watch this video on how future technology will help people make better use of their time, focus their attention, and strengthen relationships while getting things done at work, home, and on the go. There’s a nod to technology Apple has helped proliferate, with interfaces that resemble those seen in easy-touch smartphones and tablet computers. There is also the ability to manipulate graphics projected off the screen with hand motions, as seen in the movie Minority Report. Such technology exists, but is still being developed for commercial use.
While the theme of the video is “productivity,” it’s tied to the underlying assumption that such hyper-connectivity and always-on features will drive the performance of knowledge workers to deliver even more value to their businesses.
Director Carl Erik Rinsch and Wieden + Kennedy tapped Digital Domain for a cinematic-feeling :60 spot for Dodge that envisions what the future holds for those who love to drive. Digital Domain artists worked closely with longtime collaborator Rinsch to design the look, color, tone and feel of the futuristic world, which includes holograms, fantasy gestural user interfaces and obsequious robotic entities.
Founded in 1993 by film industry icon James Cameron and two business partners, digital production company Digital Domain has delivered innovative visuals for more than 80 movies — some of the most successful entertainment properties, including Titanic, Apollo 13, the Transformers trilogy and TRON: Legacy. Its artists have earned multiple Academy Awards®.
A creative force in advertising, Digital Domain has created imagery for what we believe are some of the world’s most visually arresting commercials. The company has been at the forefront of innovation for nearly two decades and is expanding its role into the co-production of feature films and the creative development of advertising. From its facilities in Los Angeles, Vancouver, San Francisco, Florida, Mumbai and London, Digital Domain continues its innovative work in visual entertainment and advertising.
To watch the Dodge “Future” video please click here.
To learn more about Digital Domain please click here.
Commodities speculation has a very human cost and this video was produced by Patrick Clair for the documentary series HungryBeast on Australia’s ABC1.
Patrick Clair is a motion designer from Sydney, Australia who specializes in visualizing information and directing design teams. He produces segments for factual TV shows and direct short documentary content and other times he enjoys promos and music visuals, often for youth or music brands.
Patrick works with people like Andrew Denton, The Chaser, MTV, Granada, TEDxSydney, Smirnoff, Billabong, Eskimo Joe, Frame Set Match, Fuel, Taxi Films, Resolution Design, SBS and the ABC.
Enter the most prestigious design competition for interactive media, the Communication Arts Interactive Design Competition. Any interactive project created for digital distribution on the World Wide Web, handheld device, CD-ROM or interactive kiosk is eligible. Selected by a nationally representative panel of distinguished programmers, interface designers and creative directors, the winning entries will be distributed worldwide in the Communication Arts Interactive Annual and on commarts.com, assuring important exposure to the creators of this outstanding work.
Founded in 1959, Communication Arts is the premier source of inspiration for graphic designers, art directors, design firms, corporate design departments, advertising agencies, interactive designers, illustrators and photographers—everyone involved in visual communication.
FontShop International is once again leading the way in typographic technology and releasing Mobile FontFonts tailored specifically for use in iOS apps. Available at MobileFontFonts.com, the files are optimized to make the design process for making beautiful iOS applications as seamless as possible. Mobile FontFonts are optimized for screen and licensed for use on mobile devices. When designing a native app for a mobile device, like iPhone, Mobile FontFonts allow the designer to specify fonts outside the options that come preinstalled. Mobile FontFonts are presently supported in iOS only.
Introducing Mobile FontFonts
Just like webfonts, mobile fonts protect brands and help set apps apart from the crowd. Optimized by hand for the device screen, Mobile FontFonts enhance the user experience. Mobile FontFonts let designers and developers break from the mold of system fonts and give their products some personality. With language support included, Mobile FontFonts allow for consistent, subtle branding to a global audience. 56 mobile fonts from 15 popular families are available in 14 packs with 4 fonts each.
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
“Steve Jobs was unlike any other,” the world body said through a spokesperson. “He saw what others did not. He believed above all else in the power of human ingenuity – to create ‘tools’ that people could use, that would not only improve our lives but, quite literally, change the world. He was a truly global force.
Robert A. Iger, president and CEO of the Walt Disney Company, released a statement Thursday on Steve Jobs’ passing, calling him “a great friend as well as a trusted advisor.”
“Steve was such an ‘original,’ with a thoroughly creative, imaginative mind that defined an era. Despite all he accomplished, it feels like he was just getting started. With his passing the world has lost a rare original, Disney has lost a member of our family, and I have lost a great friend. Our thoughts and prayers are with his wife Laurene and his children during this difficult time,” Iger said.
Adobe Creative Cloud is a major new initiative from the company that radically redefines the content creation process. It will become the focal point for creativity, where millions can access desktop and tablet applications, essential creative services, and share their best work.
“Adobe Creative Cloud reinvents creative expression by enabling a new generation of services for creativity and publishing, that embrace touch interaction to re-imagine how individuals interact with creative tools and build deeper social connections between creatives around the world,” said Kevin Lynch, chief technology officer at Adobe. “The move to the Creative Cloud is a major component in the transformation of Adobe.”
The initial introduction of Adobe Creative Cloud is centered around an innovative collection of Adobe Touch Apps that re-imagine creative software for the mobile age and enable tablet devices to be an integral part of the creative process. Adobe Creative Cloud will become the hub for viewing, sharing and syncing of files created by Adobe Touch Apps and Adobe Creative Suite, and includes 20GB of cloud storage. It will quickly develop into a service that will deliver access to Adobe’s flagship creative applications and services and become an essential resource for anyone interested in creativity – all at a highly attractive price.
To learn more about what is expected and included in the early 2012 launch please click here.
House of Moves is an incubator of ideas where motion capture converges with imagination, inspiring artists within the entertainment, gaming and commercial trade to see and express movement in previously unimagined ways.
House of Moves captures crash test performance for Lexus “light” commercial
Motion capture and animation company, Vicon House of Moves (HOM), provided motion capture for the :30 ‘Light’ commercial for Lexus that first aired September 7, 2011. Directed by Daniel Kleinman of Epoch Films, the spot was part of the luxury carmaker’s “Engineering Amazing” campaign.
Full-service advertising agency Team One created the concept that highlights the advanced simulation technology Lexus developed in pursuit of industry-leading safety. Through the use of motion capture, the difference in data derived from a typical crash test dummy and the Lexus ‘crash test genius’ are illustrated with tiny dots of light outlining a driver in a slow-motion simulated crash. Production company Epoch Films enlisted Vicon House of Moves for the motion capture and data processing, and a52 to complete the visual effects for the spot.
A few days ago, Absolut released a technically groundbreaking app that will invite consumers to join the creative movement, following the launch of their recent Absolut Blank campaign.
Under the tagline “It all starts with an Absolut Blank,” the campaign blends print, interactive, digital, and installation art as the artists used the blank canvas of the bottle to indulge their creative inspirations including light installations, murals and collages. The campaign, which highlights various mediums of artistic expression, launched in the UK this week and some of the highlights are show in this video.
TBWA/Chiat/Day New York commissioned a multitude of top artists to produce large-scale installation works with the brief “Absolut Blank.” The results were placed on public display and filmed by Floria Sigismondi of Believe Media, with visual effects by the newly opened MPC NY studio, editorial by famed editor Hank Corwin of Lost Planet and telecine by Mark Gethin at MPC LA.