Posts Tagged ‘Pantone’

Pantone announced the latest addition of 112 new colors to the Pantone Graphics line. The new palette, which includes trend-spotting research by the Pantone Color Institute coupled with research from a survey of 200 designers across graphics, packaging, print and web design aims to inspire exploration and creativity in response to new design and societal shifts in the age of digital expression.
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“Color is a visual cue that draws us to establish a connection with our environment and the things we love,” said, Kathryn Shah, VP of Marketing Pantone. “Digital tools have become a prominent part of everyday life, causing a societal shift in the way we communicate. Color breaks through the noise, commanding our attention, conveying a mood or style, and enabling expression of unique identities for individuals and brands alike. That’s what this palette and our new campaign are about – exploring creative expression through endless color.”

Leveraging international trend-spotting intelligence from Pantone Color Institute, the new palette incorporates key design trends across industries, but also serves as an important signifier of new cultural and social influences on the overall movement of color. During product development, Pantone surveyed hundreds of designers across graphics, packaging, print and web design. The findings indicated a desire for more Blushes, Blues and Neutrals.

To learn more please visit: Pantone – LINK

Pantone has announced Marsala, a naturally robust and earthy wine red, as the Color of the Year for 2015.

“While PANTONE 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and innovation, Marsala enriches our mind, body and soul, exuding confidence and stability,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”

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Marsala for Fashion

Marsala was a hit on the Spring 2015 runways with fashion designers featured in the PANTONE Fashion Color Report Spring 2015; Daniel Silverstain, Hervé Léger by Max Azria and Dennis Basso incorporated the hue into their collections. The impactful, full-bodied qualities of Marsala make for an elegant statement color when the color is used on its own or as a compelling accent when paired with many other colors.

To learn more please visit:  PANTONE – LINK

Pantone Canvas is a free online creative network powered by Behance. It is the first and only network built on the Behance platform with the ability to filter projects by color.

Pantone Canvas lets designers showcase and promote their work through digital portfolios to millions of creative users worldwide to connect with other creatives and potential clients. Users can upload an unlimited number of digital images to create an online portfolio that can be accessed from anywhere, including on mobile devices.

“Today’s employers are recruiting designers based on their talent and not on their location. Pantone Canvas is designed to introduce and connect the best creative talent with potential clients and employers,” commented Giovanni Marra, director of corporate marketing at Pantone. “Additionally, it’s a great way to share work and gather inspiration from other like-minded creative professionals.”

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Creatives can sync their Pantone Canvas and LinkedIn profiles with their account, allowing potential employers to view their portfolio directly from their LinkedIn profile. In addition, Pantone Canvas users have the opportunity for increased exposure, as Pantone will curate and promote the most innovative work on its website and social media channels.

Pantone Canvas – LINK

PantoneLIVE is a cloud-based color service that provides instant access to essential brand color standards. Derived from real ink on real substrates using real printing processes, PantoneLIVE is connected to a large portfolio of software, containing real-world color data for hundreds of thousands of colors, which is supported by the latest color measurement technology and is combined with professional services including workflow and color rationalization audits, and customized operating procedures from Pantone and X-Rite.

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From chocolates and champagne to soda and stilettos, the past year has been wrought with cases of counterfeiting, deception and consumer confusion – all tied to the ubiquitous colors that uniquely identify brands. Cadbury and Veuve Clicquot were involved in high-profile legal battles to own their brand colors, while Christian Louboutin fought to trademark its signature red soles. With color so critically tied to brand identity, inconsistent brand color can lead to a lack of consumer confidence and lost sales.

“PantoneLIVE Link”

The world of visual culture shares one powerful influencer: color.

Find out from some of the most fascinating thinkers in fashion, film, design, theater, photography, food and more how to harness the power of color to move audiences, move products, and move the world.

This first-of-its-kind event will bring the top creative thinkers and experts in visual culture together to reveal their passion for color, their processes, and their ideas on how color connects us all.

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Experience color like never before

You’ll be part of lively discussions about color’s often-overlooked impact on society, politics, branding, and our everyday lives. You’ll explore color trends, get your hands dirty with dyes and swatches, test your color perception, and leave with color literally under your fingernails. And you’ll uncover a storehouse of color inspiration to use in your next creative project.

https://www.eiseverywhere.com/ehome/25337/38443/

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