Posts Tagged ‘Search Engine Marketing’



We stock RC Cars, Boats, Planes and Accessories.

RC Cars of Boston just moved into a new retail store conveniently located at 471 Eastern Avenue Malden, MA 02180. I was provided the unique task of developing and designing their identity including logo, stationery, advertising, outdoor signage, etc. All the deliverables included creative direction, copywriting, art direction and design.

They are a local hobby shop offering a full line of RC Cars, Parts and Accessories including: Traxxas, H.P.I, Arrma, LOSI, and Team Associated vehicles, aluminum parts, RPM parts, nitro fuel and all accessories. Stop by and take advantage of the TRAXXAS Power Up programs — and check out our Traxxas test drive facility, where you can test drive a Traxxas vehicle before you buy it.

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RC Cars of Boston - 471 Eastern Ave , Malden MA 02148  |  781.324.1999

To learn more please visit: RC Cars of Boston – LINK

Fjord Digital Trends 2013

Fjord has released its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. The report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.

“Our work at Fjord is at the front edge of mainstream, where innovation meets mass-market appeal. This constant presence of ‘new’ feeds our curiosity, and makes exploration a necessity,” commented Olof Schybergson, CEO of Fjord.

“Our trends are one way we give shape to our thoughts on what tomorrow will bring. They offer our clients both inspiration and actionable insights on how to tackle the big issues that will influence their businesses in the year to come.”

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The trends point at some recurring themes that weave their way in and out of Fjord’s annual forecasts. Mobile is still changing everything – if anything faster, and now includes new ways of working. Personalization will be a hot topic for success. Finally, data and the success of new systems are tightly bound together. And as ever – for truly great service design – people come first.

Fjord Digital Trends 2013 – LINK

The can't miss digital marketing and advertising event of the year.

Adobe Digital Marketing Summit 2013 will take place in Salt Lake City, Utah at the Salt Palace Convention Center from March 4-8, 2013. The event will convene thousands of marketers, advertisers, publishers, agencies, analysts and developers across industries to explore how to create, measure and optimize digital marketing and advertising experiences, leveraging the Adobe Marketing Cloud to build brand loyalty and secure new customers.
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Keynotes featuring Adobe executives, industry luminaries and analysts will explore the latest trends impacting the digital marketing industry and provide an outlook on what lies ahead. Summit 2013 will also include a customer and partner showcase, opportunities for attendees to connect with Adobe’s digital marketing experts, a Summit Bash with a surprise headliner concert, receptions, and a world-class ski day.

More than 70 breakout sessions featuring leading companies and Adobe digital marketing professionals will delve into analytics and reporting, social media marketing, digital advertising, personalized customer engagement, and maximizing digital marketing investments. Sessions are designed to provide real-world skills development including demos, tips and tricks, and tutorials on how to efficiently use Adobe Marketing Cloud solutions.

Adobe Digital Marketing Summit – LINK

New Opportunities in Lexington, MA.

JOB OPPORTUNITIES FEATURED AT THE HUB: VISTAPRINT – LEXINGTON, MA
There’s nothing old-fashioned about our North American location in historic Lexington, Massachusetts.
Our bright, open work space and telepresence conference rooms regularly bring cross-functional teams of employees with diverse backgrounds and expertise “face to face.” Together we form a dynamic, energetic group that takes challenge and driving impact to a seriously fun level.
Thanks to our success to date and to our continued ambitions, we offer our marketing, technology and analytics specialists, along with teams in human resources, legal and finance, some of the best growth opportunities around, earning us the title as one of the “Best Places to Work” in the Boston area.
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From its brilliant but modest start as a specialty paper provider, Vistaprint has grown into an e-commerce powerhouse. Around the globe, Vistaprint is revolutionizing marketing and technology and imprinting our unique stamp of excellence on custom products and manufacturing.

Please mention that you found this opportunity on The Hub.

“Vistaprint | Careers – Link”

AIGA Design for Social Value Conference

Design + Business = Social Value
To be relevant in today’s economy, businesses must think about more than just their bottom line. At “Gain: AIGA Design for Social Value Conference” you’ll hear design, business and social innovation leaders from a variety of industries share their visionary approaches to creating social value. Presenters will demonstrate the broadening role design plays in institutional strategy, leadership, process and service, product and message, and how the creative attributes of designers provide special advantages to tackling socially relevant projects and enhancing the human experience.
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Designers, businesses, organizations and governments recognize the need to take a holistic, human-centered approach to working in the greater world and acknowledge that they must create social value in order to succeed.

What designers do on a daily basis—create, communicate, strategize, analyze, translate, collaborate—is what puts them in the perfect position to build social value for their companies, clients and communities.

Whether you’re just starting to explore social responsibility or you’re looking for inspiration and best practices on using design to create social change, you’ll find it at “Gain”!

Register by June 6 to get the best rate.

“Gain Conference – Link”

The Top 10 Options

WordPress is unquestionably the most popular blogging platform today due to its excellent functionality and simplicity, and its latest 3.1.2 version has come with even more exciting features that are likely to make posting, updating, and managing comments even easier.
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However, the platform is not SE-optimized off the bat and instead of manually tweaking the permalinks, the code, or the different elements, you could use a number of WordPress plug-ins that can increase your site’s chances of higher rankings.
http://www.testking.com/techking/roundups/10-must-have-seo-plugins-for-wordpress/

Aggregate all your stats in one place and lay back.

TwentyFeet basically does what It says. It gives you a slick number of graphs documenting growth and impact of your Twitter account. This can somehow be seen to be quite similar to Google Analytics for a website. It is very useful if you really try to monitor your Twitter Account.
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TwentyFeet provides you with a One Tweet summary every week that gives you all the details in less than 140 characters. If you are very busy, this is super helpful.
https://www.twentyfeet.com/

Lead Generation Program

One program many companies turn to Shawmut for assistance with is a lead generation or lead nurturing program. Lead generation is the process of fostering a relationship with customers who want to learn more about your company or product, but who are not yet sales-ready.
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Interested in experiencing a lead generation program yourself? Visit www.shawmutnews.com to learn more.

With iPlotz you can create clickable, navigable wireframes to create the experience of a real website or software application.

There are several stages during the process of a web design project, and every stage is important to achieve a positive end result. In order to proceed to the research phase, you need to gather information and know what the project is about, which technology is required, the target audience, goals, content, etc.
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Facebook Fan Page

Facebook, with more than 500 million active users, presents an excellent marketing opportunity for freelancers. Assuming your target clients are active Facebook users, you can easily find new prospects in this social network.
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Benefits of a Facebook Page
Facebook pages are indexed and findable through Google and other search engines. Especially if you’re targeting a highly competitive keyword, having an optimized Facebook page may be the best way to rank highly in the search engines.
http://freelancefolder.com/how-to-use-a-facebook-fan-page-to-promote-your-freelance-business/

Twitter Tips for Freelancers

Twitter has been around now for about four years and is almost in the top ten Alexa ratings. Still a relatively new source for social networking, people are still not 100% sure of how to interact with others on Twitter or how to tweet in a way to generate a following or business leads.
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In this post, I have compiled a list of five ways for freelancers to use Twitter to gain followers and generate an interest in your freelancing business.
http://freelancefolder.com/five-ways-to-generate-referrals-or-followers-with-twitter/

Smashing Magazine

Designing for the future Web. That’s a big subject. Where do we start when we’re talking about something that isn’t here yet?
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In this article, we’ll look at what the future Web might look like and how we can adapt our current skills to this new environment, as well as how to create fluid websites that are built around a consistent core and that adapt to the limitations and features of the device on which they are viewed. We’ll also look at how our conceptual approach to designing websites should evolve: designing from the simplest design upwards, and not from the richest website down.
http://www.smashingmagazine.com/2011/03/29/designing-for-the-future-web/

New Skype office in Palo Alto, California

Like Skype facilitates communication between us, so it should be their work area, with easy connection. And with this premise they built the new office in Palo Alto, California. A fully renovated space to support more than 250 employees.
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As your prospective consumers abandon traditional print media (like newspapers and paper yellow pages) and spend more time online, how can you turn local online searches into phone calls?
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Introducing ReachSearch: pay-per-click search engine advertising developed specifically for local and regional businesses.

Be at the right place – at the right time.
ReachSearch is the most affordable and effective way to get your local business in front of people in your service area right as they’re ready to make a purchase. That’s because we cover over 98%* of the places where North Americans search online. Because we’re not bound to any publishers except the ones that deliver the best results for you, we include heavyweights like Google AdWords™, Yahoo!® and Bing™ as well as the ReachLocal Search Network: a stack of powerful specialty sites that can turbo-charge your campaign.
http://reachlocal95-px.rtrk.com/reachsearch