Vicon House of Moves – motion capture and animation company
House of Moves is an incubator of ideas where motion capture converges with imagination, inspiring artists within the entertainment, gaming and commercial trade to see and express movement in previously unimagined ways.
House of Moves captures crash test performance for Lexus “light” commercial
Motion capture and animation company, Vicon House of Moves (HOM), provided motion capture for the :30 ‘Light’ commercial for Lexus that first aired September 7, 2011. Directed by Daniel Kleinman of Epoch Films, the spot was part of the luxury carmaker’s “Engineering Amazing” campaign.
Full-service advertising agency Team One created the concept that highlights the advanced simulation technology Lexus developed in pursuit of industry-leading safety. Through the use of motion capture, the difference in data derived from a typical crash test dummy and the Lexus ‘crash test genius’ are illustrated with tiny dots of light outlining a driver in a slow-motion simulated crash. Production company Epoch Films enlisted Vicon House of Moves for the motion capture and data processing, and a52 to complete the visual effects for the spot.