Style Media Gets a New Brand Makeover from Gretel
NY-based creative production company Gretel worked with Style’s strategists and executives to craft a new brand image for the network with energy, versatility, personality, and, above all, style.
Style has been on the air for over ten years. Though they’ve enjoyed some success building an aspirational, upbeat network that viewers trust, the brand wasn’t reflecting their full potential. They were looking to make a big splash, and to craft a brand that truly lived up to the promise in their name: Style.
In rebranding the network, it was up to the talented team at Gretel to capitalize on this opportunity to give Style a look, energy, and point of view to stake their claim in the category.
“There are other networks that touch on style, but Style is the only network dedicated to the idea,” said Greg Hahn, Founder and Creative Director at Gretel. “At the same time, their brand has been a tad modest – in our view – and they have flown a bit under the radar. There is such rich opportunity for a network like Style, and they know it. They needed a bolder, more colorful, more expressive brand to connect with all the style-obsessed viewers out there.”