Pandemic accelerates power shift in fashion, advertising
The pandemic has accelerated a power shift in the fashion and advertising world, with models and influencers by necessity wielding more control over their own images during remote photo and video shoots. Modeling agencies are calling for companies to ship clothes directly to models, advertisers are crowd-sourcing video campaigns and creative directors are finding innovative ways to pick their best shots over Zoom.
Julia Haart says her Elite World Group, which manages over 4,000 fashion talent globally, pivoted at the height of the pandemic to survive, when traditional shoots were impossible due to travel restrictions and social distancing.
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