Digital Domain – Digital Production Studio
Director Carl Erik Rinsch and Wieden + Kennedy tapped Digital Domain for a cinematic-feeling :60 spot for Dodge that envisions what the future holds for those who love to drive. Digital Domain artists worked closely with longtime collaborator Rinsch to design the look, color, tone and feel of the futuristic world, which includes holograms, fantasy gestural user interfaces and obsequious robotic entities.
Founded in 1993 by film industry icon James Cameron and two business partners, digital production company Digital Domain has delivered innovative visuals for more than 80 movies — some of the most successful entertainment properties, including Titanic, Apollo 13, the Transformers trilogy and TRON: Legacy. Its artists have earned multiple Academy Awards®.
A creative force in advertising, Digital Domain has created imagery for what we believe are some of the world’s most visually arresting commercials. The company has been at the forefront of innovation for nearly two decades and is expanding its role into the co-production of feature films and the creative development of advertising. From its facilities in Los Angeles, Vancouver, San Francisco, Florida, Mumbai and London, Digital Domain continues its innovative work in visual entertainment and advertising.
To watch the Dodge “Future” video please click here.
To learn more about Digital Domain please click here.