Sappi Gets Creative to Show Relevancy in Digital Age
Sappi Fine Paper North America Teams Up With VSA to Create Online Comedy Shorts to Promote Paper
BOSTON – Sappi Fine Paper North America announces the launch of the Flo Channel: Off RegisterTM – its online comedy video series developed with VSA Partners, aimed at the influential print community.
The new video series features stories told by Second City Improv that demonstrate the trials and tribulations of what printers encounter daily, as they aim to please their demanding, edgy-black-glasses-wearing clients.
The first video of the Off Register series is “Luscious:”
http://www.youtube.com/user/OffRegister
“Luscious” is the kick-off to the video series and tells the story of designer, Kat, trying to get Sully, the printer, to understand and produce for her a color that is not just pink but “luscious.” Each video ends with an invitation: “Share your own outrageous printing story for a future episode of Off Register.” The series can be seen onSappi Fine Paper North America’s Web Site, YouTube, Vimeo, and FunnyorDie.com.