State of creativity: A new world shaping a new breed of creative
If 2020 has one defining feature, it would be its power to redefine. Redefine how we work, how we interact with one another, and how we spend our time. Here’s a glimpse of how months of navigating a pandemic, amidst social issues, has affected creatives’ careers and the industry at large.
600 creatives around the world were surveyed and discovered there was a complete shift in how creativity comes to life, and that this year’s events will permanently change the creative industry.
Here’s what was found:
• 87 percent of creatives believe the events of 2020 will have lasting impacts on creative businesses.
• The change goes beyond just how creative businesses operate—82 percent said that 2020 forever changed how they create.
• With so much disruption in the creative industry and how creatives work, 83 percent agreed that the events of 2020 have made it more important than ever to expand their creative skill sets.
The new normal for creativity
For most of you reading this, it may come as no surprise that not even a global pandemic can get in the way of creative deadlines. What was once done shoulder to shoulder in the office, has moved to working remotely from home, and the traditional photoshoot has been replaced by a dramatic increase in the use of stock photos or socially-distanced photoshoots and highly-intricate video remotes.
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