You are here: A New Approach to Signage and Wayfinding
Signage plays a critical and ubiquitous role in how we orient ourselves within our built environment. Adopting an active and creative role, these supporting graphic markers elicit a deeper exploration of the interiority of a place. These compact icons also double as a strategic branding mechanism, introducing an engaging and memorable component between points A and B.
Effective and compelling signage achieves a challenging balance between standing out and blending in. Separated into two sections, You Are Here traces some of the world’s most inventive interpretations and applications of wayfinding models today.
To learn more please visit: You Are Here – LINK