Archive for the ‘PRINTERS’ Category

Pantone has announced Marsala, a naturally robust and earthy wine red, as the Color of the Year for 2015.

“While PANTONE 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and innovation, Marsala enriches our mind, body and soul, exuding confidence and stability,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”

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Marsala for Fashion

Marsala was a hit on the Spring 2015 runways with fashion designers featured in the PANTONE Fashion Color Report Spring 2015; Daniel Silverstain, Hervé Léger by Max Azria and Dennis Basso incorporated the hue into their collections. The impactful, full-bodied qualities of Marsala make for an elegant statement color when the color is used on its own or as a compelling accent when paired with many other colors.

To learn more please visit:  PANTONE – LINK

Nearly 4 months into the new year and it has been very productive so I wanted to highlight a couple of interests. Just before the doors closed on 2012 I was fortunate to reengage with a local entrepreneur who opens businesses that many of us just dream about. Naturally anyone creative would want to be a part of his vision/s so I met with owner Ray Willis to discuss ideas surrounding his new business – RC Cars of Boston. We collaborated previously on his identity for Spadafora Choppers so RC Cars of Boston purposefully ties strongly to the Spadafora brand. Spadafora Choppers was a big success so I’m hoping as this new identity continues rolling out it will be matched with equal excitement and praise.

For the past few years I’ve also been working with a great organization named Boston Health Care for the Homeless Program. It’s a dedicated team of highly motivated individuals coming together for a great cause. Colleagues I’ve worked with in the past recommended the opportunity which was a chance to give back and help those less fortunate. My charge was to help call to attention and promote an annual sock drive also supported by the Boston Red Sox. I designed a unique logo “One Size Fits All” which was applied to posters, direct mail and online. Additionally I’ve worked with BHCHP to design their marathon T-Shirts each year so it’s more than rewarding to produce creative that really makes a difference.

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There’s a number of other new pieces of creative to explore including some spec creative for Beth Israel Deaconess and Westchester Medical Center to name a couple.

To see those examples and more please visit: Michael Pratt Design – LINK

At the HOW Design Live conference, Neenah Paper introduced Neenah Cabinet for Desktop, a first-of-its-kind cross-platform Adobe Air application created for PCs and Macs that provides users with the most effective way to find, specify, compare and test the perfect paper for their projects.

Cabinet demystifies, simplifies and advances the process of sampling, choosing, proofing and specifying the right paper, or combination of papers, for print projects of all kinds, giving users the essentials that will significantly impact their creative workflows.

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The application improves the creative workflow in five distinct areas: Designing (offering inspiration, favorites and ways to test and combine images); Finding (supplying continuously updated waterfalls and chips); Proofing (allowing users to upload or select an image and receive a Cabinet Personal Proof on physical paper in three business days); Specification (step-by-step project management and spec tools to help build and archive accurate quotes); and Sourcing (efficiently locating printers, finishers and paper sources, including specialty engraving and letterpress shops). Cabinet is the new cross-platform that will be an essential complement to studios’ project management software or tools.

“Neenah Cabinet for Desktop – Link”

There’s nothing old-fashioned about our North American location in historic Lexington, Massachusetts.
Our bright, open work space and telepresence conference rooms regularly bring cross-functional teams of employees with diverse backgrounds and expertise “face to face.” Together we form a dynamic, energetic group that takes challenge and driving impact to a seriously fun level.
Thanks to our success to date and to our continued ambitions, we offer our marketing, technology and analytics specialists, along with teams in human resources, legal and finance, some of the best growth opportunities around, earning us the title as one of the “Best Places to Work” in the Boston area.
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From its brilliant but modest start as a specialty paper provider, Vistaprint has grown into an e-commerce powerhouse. Around the globe, Vistaprint is revolutionizing marketing and technology and imprinting our unique stamp of excellence on custom products and manufacturing.

Please mention that you found this opportunity on The Hub.

“Vistaprint | Careers – Link”

PantoneLIVE is a cloud-based color service that provides instant access to essential brand color standards. Derived from real ink on real substrates using real printing processes, PantoneLIVE is connected to a large portfolio of software, containing real-world color data for hundreds of thousands of colors, which is supported by the latest color measurement technology and is combined with professional services including workflow and color rationalization audits, and customized operating procedures from Pantone and X-Rite.

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From chocolates and champagne to soda and stilettos, the past year has been wrought with cases of counterfeiting, deception and consumer confusion – all tied to the ubiquitous colors that uniquely identify brands. Cadbury and Veuve Clicquot were involved in high-profile legal battles to own their brand colors, while Christian Louboutin fought to trademark its signature red soles. With color so critically tied to brand identity, inconsistent brand color can lead to a lack of consumer confidence and lost sales.

“PantoneLIVE Link”

Are you brainstorming for your last campaign of 2011? Or maybe you’re designing a brochure that will have to be printed for the new year?

While there are other printers and cross-media specialists throughout New England, we’ve been in business for 60 years and our industry experience helps us to provide our clients with high-quality products and unsurpassed customer service. Our wide-variety of in-house services includes offset and digital printing as well as promotional products, PURLs, QR Codes and nurturing programs.

This month we are offering all Hub Creative Directory readers 10% off their next order. Whether you are a first time customer, or if you’ve been one of our best customers for years, click here to take advantage of this limited time offer.

All orders must be placed on or before December 15, 2011 in order to receive the 10% off discount, so visit our website today for more information.

One Great Way To Increase Response Rates and Generate Higher ROI
If you’re looking for ways to increase audience relevancy and response rates variable data printing may just be the solution. Shawmut has the expertise and the right digital equipment to produce your next variable data print project. Additionally, variable data printing has been known to generate a higher ROI.

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Learn more about Shawmut’s promotional product options by visiting Simply check the box “Variable data to increase response rates” and additional information on this solution will be sent to you. Also, feel free to visit their company website at to learn how to personalize your message.

The 2011 COLLOQUY Loyalty Census found that the number of loyalty memberships is on the rise. Today, the number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for first time, and up from 1.8 billion in the 2009 report.

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When it comes to loyalty programs, Shawmut can help you implement a program that keeps your company top of mind, encourages a loyal buying behavior and adds to the overall success of the products or services you offer. While they originally began as a printer, today Shawmut offers a plethora of cross-media solutions.

Interested in learning more? Visit, provide your contact information and someone from Shawmut will be in touch soon. Also, feel free to visit their company website at

In an effort to accommodate their growing sales force and new cross-media department, Shawmut Printing recently announced the expansion of their Danvers office. Doubling in size from 4,000 to 8,000 sq. ft., company executives made the decision to increase the office space in order to meet the rising needs of clients. The expansion also means changes for Shawmut’s fulfillment center in Chelsea. In addition to the current warehouse, Danvers will now house 15,000 sq. ft. of fulfillment space.

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In a company press release, Shawmut President Dom Peluso said, “Customer service is and always has been one of our top priorities, and the additional space will allow us to continue serving our clients to the best of our ability.”

To read more about Shawmut’s expansion, click here, and if you’d like to learn more about the various cross-media solutions offered by Shawmut, visit

This year Shawmut is celebrating 60 years as one of Boston’s most innovative printers. Since 1951, the family-owned and operated company has provided customers with high-quality products, unsurpassed customer service and today offers a wide-variety of in-house services.

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Over the years Shawmut has expanded their capabilities and services related to technology, and today variable data printing, the inclusion of personalized URLs within print campaigns and lead generation programs are just some of the various cross-media solutions the company provides.

Interested in learning more? Visit, provide your contact information and someone from Shawmut will be in touch soon. Also, feel free to visit their company website at

Since 1961, Shawmut has been in the promotional product business. Their 60 plus years of experience combined with an ASI Certification is a guarantee they will be able to help you find the right promotional product or premium to fit your company or brand.

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From tradeshow giveaways to corporate gifts to logo items, Shawmut has access to 3,000 vendors and over 800,000 products. Additionally, Shawmut provides their customers with the flexibility to shop three ways; they can research ideas on innovative premiums and present them to you, have you visit their over 1,000 square foot showroom or provide you with access to search their extensive online catalog at Logo Mall.

Learn more about Shawmut’s promotional product options by visiting Simply check the box “Promotional Products” and additional information on this solution will be e-mailed to you. Also, feel free to visit their company website at


This video was created to present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.

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Focusing on the synchronisation of a range of HP products the printers became an orchestra in an aesthetic symphony conducted by HP Workstations.

Companies and organizations nationwide are using QR Codes to connect with customers and prospects. These two-dimensional matrix barcodes can store information and make printing interactive by directing your target to a website, map location, contact information or product identification.

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In an effort to ensure their customers are utilizing QR codes effectively, Shawmut has suggested placement on various printed materials including business cards, catalogs, direct mail and even product labels.

Interested in learning more? Visit, provide your contact information and someone from Shawmut will be in touch soon. Also, feel free to visit their company website at

Shawmut Vice President Stacy Peluso-Slaney is featured in the June issue of Print Professional. The article focuses on women in print, and provided Stacy the opportunity to speak about her role as part of the third-generation of Pelusos to work at the family-owned business – Shawmut.
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To read the feature, visit the Print Professional website.

Connect with Stacy on LinkedIn and get more information about Shawmut by visiting

Direct mail isn’t what it used to be. Today, Shawmut can take an average mailer and make it an interactive print piece. By incorporating the latest technology including Personalized URLs, or PURLs, Shawmut can help you improve the response rate of your next campaign. This unique domain name will provide an effective call to action, and allows for easy access to a wide variety of reports and metrics through a back-end dashboard as well as real-time lead management.
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Learn more about how Shawmut’s Storefront Solutions work by visiting Simply check the box “PURLs,” and additional information on this tool will be e-mailed to you.

For over 10 years, Shawmut has been setting up storefronts for clients as an ideal way to manage fulfillment materials and keep all digital assets in one place. These customized Storefront Solutions help reduce both hard and soft costs, improve productivity and align various departments within your company.
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Learn more about how Shawmut’s Storefront Solutions work by visiting Simply check the box “On-line Fulfillment storefronts,” and additional information on this solution will be e-mailed to you.

Boxcar Press is a nationally established commercial letterpress shop based in upstate New York—a beautiful, hilly, and often snow-covered part of the country that not enough people seem to visit.
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With 50 tons of equipment housed in 10,000 square feet of space, we are one of the largest letterpress print and pre-press shops in the country. But we know it’s not all about heavy machinery—we are friendly heartfelt printers with perfectionists’ souls.

One program many companies turn to Shawmut for assistance with is a lead generation or lead nurturing program. Lead generation is the process of fostering a relationship with customers who want to learn more about your company or product, but who are not yet sales-ready.
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Interested in experiencing a lead generation program yourself? Visit to learn more.

Cause/Affect celebrates the work of designers and organizations who set out to positively impact our society. Presented by AIGA San Francisco, the deadline for submission is June 24, 2011.
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To enter and to find more information, please visit:

One within a series of great movie flowchart posters from a Euro RSCG Worldwide.
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Shawmut is a family-owned business with two generations working side-by-side. We care about our customers, our employees, and the environment our kids are growing up in.
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Green Choices: Print Versus Digital Media
The inclination often is that digital media is always the more responsible choice, but it’s not that simple. Sign in here to receive a PDF because making the best choice requires information and more thought about lifecycle issues and unintended consequences.

A graphic set of iconic robots for a T-shirt design using only a system of corporate symbols developed for PTC.

Join the 7th Annual BHCHP Sock Drive – March 1-31
Join us in a drive to collect new white socksfor men and women living in shelters and on the streets.
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Sappi Fine Paper North America Teams Up With VSA to Create Online Comedy Shorts to Promote Paper
BOSTON – Sappi Fine Paper North America announces the launch of the Flo Channel: Off RegisterTM – its online comedy video series developed with VSA Partners, aimed at the influential print community.
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The new video series features stories told by Second City Improv that demonstrate the trials and tribulations of what printers encounter daily, as they aim to please their demanding, edgy-black-glasses-wearing clients.

The first video of the Off Register series is “Luscious:”

“Luscious” is the kick-off to the video series and tells the story of designer, Kat, trying to get Sully, the printer, to understand and produce for her a color that is not just pink but “luscious.” Each video ends with an invitation: “Share your own outrageous printing story for a future episode of Off Register.” The series can be seen onSappi Fine Paper North America’s Web Site, YouTube, Vimeo, and

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