Adobe has unveiled the Adobe Photoshop CC at MAX 2013 as part of a major update to Adobe Creative Cloud. The new version pushes the boundaries of possibility, offering a powerful new creative process, legendary imaging magic, and greater creative freedom with new tools and workflows.
Adobe’s desktop apps, including Photoshop, were previously known as Creative Suite (CS), and will now be branded CC to reflect that they are an integral part of Creative Cloud. Photoshop CC includes a wide range of innovative enhancements, including new image deblurring and sharpening features to improve design workflows, and new Camera Raw capabilities. This update combines Photoshop standard and Photoshop Extended features.
“With the ability to quickly deliver new innovations, we’re empowering photographers and creatives to push the boundaries in digital imaging and design,” commented Winston Hendrickson, vice president of products, Creative Media Solutions, Adobe.
“Our customers will no longer have to wait 18 to 24 months to access new Photoshop innovation. When a new Photoshop feature is ready – whether it’s the next Healing Brush or something as mind-blowing as Content Aware Fill – we’ll deliver it via Creative Cloud.”
All-new CC apps are scheduled to be released in June 2013.
To learn more please visit: Adobe Unveils Photoshop CC at MAX – LINK
To observe its 50th anniversary of publishing, GDUSA is presenting selected results all year of a massive poll about who you respect and what you admire.
Last time around, the magazine listed it’s “readers choice” of the most influential graphic designers and firms of the past 50 years.
This time around, GDUSA looks at a selection of the greatest logos of the past half century. Highlights include the CBS eye, the Woolmark and The Rolling Stones logo.
To learn more please visit: 50th Anniversary Survey – Logos – LINK
ON-TYPE: Texts on Typography, on view at the Bauhaus Archive from May 8 to August 5, 2013, is an interactive exhibition conveying milestones from the history of typography over more than 100 years.
The exhibition will offer a multisensory experience of the way in which one font is never equivalent to another. It will present classics of type design from the twentieth century, such as Bauhaus and Swiss typography, as well as postmodern standpoints and topical examples.
ON-TYPE: Texts on Typography will gather together central theories, manifestos and stocktaking accounts of twentieth-century typography in the German-speaking countries and will present font patterns and insider typography magazines.
The central figures involved and important debates in the history of typography are also introduced – such as debates about legibility, about writing with small initial letters in German, and on the effects of digitization.
To learn more please visit: ON-TYPE: Texts on Typography – LINK
Ogilvy & Mather and Director Jonathan Notaro of Brand New School are calling out the history of humanity’s tooth-cleaning habits with their spot for Philips Sonicare, “Stick with Technology” for their Odyssey campaign. The time-travelling spot raises the question of why, at a time when human beings adopt technology to every element of their lives at an exponential rate, does 72% of the US population continue to scour our teeth with what are essentially bristles on a stick?
The spot was created as an “Odyssey” through time, with detailed attention to determining the appropriate eras and vignettes to shoot through the time warp, as well as the accompanying sets, locations, acting and wardrobe.
“We wanted the actor to literally ‘brush his way through time’,” said Notaro. “So we practically tethered the actor to the camera/dolly and dragged them through the various period-specific scenes.”
The Philips films were shot on location in Budapest, including a Victorian train station with a locomotive, as well as on studio lots with constructed medieval sets. In order to get the most realistic results while minimizing the use of CG, the wardrobe animation was shot on green screen mannequins with garments run across them. The team also developed other complex animations using stop motion techniques at the BNS film studio stateside.
To see the video please visit: Sonicare – 5000 Year Journey – LINK
Nearly 4 months into the new year and it has been very productive so I wanted to highlight a couple of interests. Just before the doors closed on 2012 I was fortunate to reengage with a local entrepreneur who opens businesses that many of us just dream about. Naturally anyone creative would want to be a part of his vision/s so I met with owner Ray Willis to discuss ideas surrounding his new business – RC Cars of Boston. We collaborated previously on his identity for Spadafora Choppers so RC Cars of Boston purposefully ties strongly to the Spadafora brand. Spadafora Choppers was a big success so I’m hoping as this new identity continues rolling out it will be matched with equal excitement and praise.
For the past few years I’ve also been working with a great organization named Boston Health Care for the Homeless Program. It’s a dedicated team of highly motivated individuals coming together for a great cause. Colleagues I’ve worked with in the past recommended the opportunity which was a chance to give back and help those less fortunate. My charge was to help call to attention and promote an annual sock drive also supported by the Boston Red Sox. I designed a unique logo “One Size Fits All” which was applied to posters, direct mail and online. Additionally I’ve worked with BHCHP to design their marathon T-Shirts each year so it’s more than rewarding to produce creative that really makes a difference.
As if borne of a dream, Poetica’s beautifully monochromatic spec film for Trek Bicycles bares the distinct look and feel of a surreal mindscape. The piece, conceptualized by Poetica Creative Director Steve Tozzi and brought to life with the help of CG Director, Lead Animator John Clausing and Senior Flame Artist Aaron Vasquez, is an expressive 3D ode to the rider’s unique connection to the Trek brand.
The film revolves around a cyclist traveling through a menagerie of hyper-stylized landscapes, each populated with phantasmagorical cranes, flowers, and more, made up of bicycle parts. However, it also functions as a case study on the capabilities of Softimage, and Arnold, a powerful new 3D CG-rendering program. Poetica rendered some 200-plus passes of CG to bring the stunning images to life with a quick turnaround. Additionally, programs such as Exocortex, Slipstream, and ICE were employed to give the VFX a singularly natural and organic look.
The Art Directors Club has today launched ADC Young Guns For Good to connect top-notch international creative talent with charitable causes to help bridge the gap between the quality of work these charities are doing, and the quality of creative representing them in marketing materials.
The inaugural project for ADC Young Guns For Good is a partnership with Google Creative Lab through which ADC Young Guns artists will design $1 million worth of advertising that will run in USA TODAY to benefit charities involved with Hurricane Sandy relief efforts.
Google Creative Lab in New York, recent winner of the USA TODAY 2012 Print Competition, has elected to donate the prize – $1 million in advertising media spend – to focus on charities benefiting Hurricane Sandy relief.
Empire State Relief Fund, Sandy New Jersey Relief Fund and DonorsChoose.org will each be paired up with one ADC Young Gun to develop and execute a full-page color ad in USA TODAY in April. ADC Young Guns will have the opportunity to express interest in participating in the program through March 22.
The update adds support for audio and a new optimized engine that generates animations compatible with the latest generation of browsers using HTML5.
“MotionComposer 1.6 gives everyone, not just developers, the unlimited ability to create web and eBook animations that can run on any device or browser – without writing a single line of code,” commented Claudia Zimmer, CEO, Aquafadas.
“Users of all skill levels are free to create engaging animated content for their websites, blogs, and self-published eBooks easily with MotionComposer.
And the latest version opens up even more possibilities, now providing multiple export options and the ability to add in audio, making for even more interesting web content.”
Unlike other animation software, MotionComposer does not employ the use of complicated timelines. Its simple-to-use interface features the concept of “slides” and “states,” where each slide is a state of the global animation.
It’s Not Easy Being Green: Two Designers Exploring Sustainability Worldwide is a new publication by Aart van Bezooyen and Paula Rache that brings together six months of making new friends, photographing local impressions and collecting materials. Together with almost 60 designers, entrepreneurs and change-makers from Brazil, Argentina, Chile, New Zealand, Australia, Indonesia, Thailand, Vietnam, Cambodia, Singapore, Malaysia and Japan they are sharing personal experiences, project examples and local culture to inspire and enable a more sustainable future.
Aart and Paula started the project in 2011 to get a better understanding of the fuzzy concept of sustainability and its role and importance for design. During 184 days, they were exploring a dozen countries to discover sustainable solutions in materials and design worldwide. During their journey they offered inspiring lectures and hands-on workshops to teach and learn about the local issues and practices of designers.
“The book is a MUST for everybody who considers herself or himself a designer of the future,” commented Zuzanna Skalska, a recognized trend researcher who is one of the first readers. With this book Aart and Paula are bringing together the people, places and things they discovered during their travels to share their experiences. Personal contributions from the designers, entrepreneurs and change-makers they met are combined with local impressions and inspiring items discovered along their way. With designers making skateboards out of bamboo, researchers improving packaging products, children doing green studies in the jungle and surprising ways of (re)using materials, this book is an encouraging sustainable snapshot of what is happening in the world today.
Proceeds from the book will go to the Viva con Agua, a charity organization that supports people with clean drinking water worldwide.
Andrea Fischman’s editorial, lifestyle and portrait photography captures life in a natural and warm way, inviting the viewer to share in the experience. Unlike photography that seems to have been created, Andrea’s work seems to have simply happened. Fischman, a Skidmore College graduate, also received professional training at the Rhode Island School of Design, New England School of Photography, the Art Institute of Boston and the International Center of Photography in New York.
An Interview with Andrea Fischman
Adobe MAX 2013 will bring together more than 5,000 creative industry leaders, designers, developers, strategists, video professionals and photographers from around the world to exchange ideas, innovations and inspiration.
The event offers a unique opportunity to learn directly from industry and Adobe experts and connect with peers from across industries.
Adobe MAX 2013: The Creativity Conference will take place on May 4-8 at the Los Angeles Convention Center & Nokia Theatre.
Fjord has released its annual trends predictions, showcasing 10 trends that will shape digital services in 2013. The report forecasts the major shifts that will impact the way we work and live, and offers practical advice to help business leaders interpret the opportunities that lie ahead.
“Our work at Fjord is at the front edge of mainstream, where innovation meets mass-market appeal. This constant presence of ‘new’ feeds our curiosity, and makes exploration a necessity,” commented Olof Schybergson, CEO of Fjord.
“Our trends are one way we give shape to our thoughts on what tomorrow will bring. They offer our clients both inspiration and actionable insights on how to tackle the big issues that will influence their businesses in the year to come.”
The trends point at some recurring themes that weave their way in and out of Fjord’s annual forecasts. Mobile is still changing everything – if anything faster, and now includes new ways of working. Personalization will be a hot topic for success. Finally, data and the success of new systems are tightly bound together. And as ever – for truly great service design – people come first.
American Photography 29 Call For Entries is open to all photographers, art directors, designers, editors, agencies and publishers.
Regarded as the book of record, American Photography is still produced in all its defiant, large-format, luxurious, hard cover glory, offering high visibility and well-deserved recognition.
Submit your best work to be presented in the books, one image per page, and online in The Archive for all the world to see.
The deadline for submissions is February 1, 2013.
American Photography presents the best images in a large-format, beautifully designed, hardcover annual for worldwide distribution. The jury of design and publishing professionals selects photographs from editorial, advertising, books, promotion, posters, video, student and unpublished work.
“We thought long and hard about how best to use our 50th anniversary as an opportunity honor this talented community,” commented Gordon Kaye, Editor of Graphic Design USA. “We decided that best way to celebrate is to ask readers about their views on some provocative and fun topics because, quite frankly, they know more than we do and we enjoy hearing from them.”
The survey has already been sent to nearly 50,000 graphics professionals in mid-December. Questions run the gamut from favorite identity programs, packages, magazine and album covers, annual and corporate reports, websites and apps, and other design projects; the revolution in tools and technologies; the clash and complement of print and online media; design education and career issues; the changing role of inhouse design; and what the next 50 years of graphic design may look like.
Michael Indresano has been a successful commercial photographer in Boston for over 20 years, collaboratingon advertising campaigns with Boston’s top agencies and creating high impact photography for locally-based brands such as Dunkin’ Donuts, Baskin-Robbins, New Balance, Reebok, Converse, Puma, Timberland, Rockport, and many other New England footwear/ apparel brands. He was chosen to shoot portraits for the Boston Bruins when they won the 2011 Stanley Cup Championships, and he has been commissioned to produce portraits across a variety of industries, from celebrities to world-class athletes to Fortune 500 CEOs. Michael has been written up in Boston Business Journal and also named one of the “Top 40 Under 40.”
Adobe Digital Marketing Summit 2013 will take place in Salt Lake City, Utah at the Salt Palace Convention Center from March 4-8, 2013. The event will convene thousands of marketers, advertisers, publishers, agencies, analysts and developers across industries to explore how to create, measure and optimize digital marketing and advertising experiences, leveraging the Adobe Marketing Cloud to build brand loyalty and secure new customers.
Keynotes featuring Adobe executives, industry luminaries and analysts will explore the latest trends impacting the digital marketing industry and provide an outlook on what lies ahead. Summit 2013 will also include a customer and partner showcase, opportunities for attendees to connect with Adobe’s digital marketing experts, a Summit Bash with a surprise headliner concert, receptions, and a world-class ski day.
More than 70 breakout sessions featuring leading companies and Adobe digital marketing professionals will delve into analytics and reporting, social media marketing, digital advertising, personalized customer engagement, and maximizing digital marketing investments. Sessions are designed to provide real-world skills development including demos, tips and tricks, and tutorials on how to efficiently use Adobe Marketing Cloud solutions.
The 51st D&AD Awards is now open for entries. The pinnacle of creative achievement across the design, advertising and digital industries, the D&AD Awards have been running since 1962.
Unlike other shows, D&AD only awards work of the highest standard, meaning that the quantity of top awards given fluctuates year on year.
The Awards is open to companies and freelancers from all over the world. The deadline for entries is January 30, 2013.
Pantone Canvas is a free online creative network powered by Behance. It is the first and only network built on the Behance platform with the ability to filter projects by color.
Pantone Canvas lets designers showcase and promote their work through digital portfolios to millions of creative users worldwide to connect with other creatives and potential clients. Users can upload an unlimited number of digital images to create an online portfolio that can be accessed from anywhere, including on mobile devices.
“Today’s employers are recruiting designers based on their talent and not on their location. Pantone Canvas is designed to introduce and connect the best creative talent with potential clients and employers,” commented Giovanni Marra, director of corporate marketing at Pantone. “Additionally, it’s a great way to share work and gather inspiration from other like-minded creative professionals.”
Creatives can sync their Pantone Canvas and LinkedIn profiles with their account, allowing potential employers to view their portfolio directly from their LinkedIn profile. In addition, Pantone Canvas users have the opportunity for increased exposure, as Pantone will curate and promote the most innovative work on its website and social media channels.
Goodby, Silverstein & Partners has recently launched a new campaign for TD Ameritrade. Voiced by Matt Damon and directed by Brad Silberling, the new spots are highly stylized and use personal story telling, a unique approach for the financial category.
The campaign uses classic storytelling to take complex financial concepts, simplify them, and act them out in the lives of real people. To do that, GSP shot them in the style of filming a play to show the unpredictable nature of life while offering straight-forward retirement guidance.
The Phaidon Archive of Graphic Design is a book in a box. It is a collection of 500 loose-leaf cards that represent the most influential and innovative graphic designs from around the world throughout history.
There are 15 categories, among them: typeface, logos, ads, magazine covers, money, film graphics, book covers, posers, packaging graphics, etc.
Compiled and researched by experts, and illustrated with up to six images per entry, including rarely seen historical and contextual material, The Phaidon Archive of Graphic Design is the ultimate reference guide.
Born of the traditions of fine art and printing, graphic design is a form of visual communication that seeks to inform, identify or promote through the combination of word and image. But unlike the written word or a work of art, a graphic design operates exclusively in the context in which it will be seen, and mediates between the wishes of the client and the expectations of the public. Moreover, a graphic work is created for mass reproduction.
The field of graphic design, as we know it today, has its roots in two developments: the invention of the printing press in the fifteenth century and the Industrial Revolution of the eighteenth and nineteenth centuries, both of which contributed to the process of graphic reproduction. Today, trade, commerce, communications and culture continue to feed the need for graphic design, and technological developments – most notably the computer – are constantly broadening its possibilities. Of all the arts, graphic design comes closest to our contemporary daily life, as we interact with graphic design on an almost continuous basis.
Adobe Digital Publishing Suite (DPS), Single Edition significantly simplifies the mobile app development process by enabling designers to create and deliver digital publications to iPad through the Apple App Store, without writing a single line of code.
With DPS Single Edition, designers can create single-issue content, such as marketing material, brochures, product guides or personal design portfolios, and submit an unlimited number of apps to the Apple App Store for publication, at no additional cost. This gives freelance designers, design agencies and small-to-midsize businesses easy access to the same core digital publishing technologies that leading publishers worldwide are using.
Organized by Communication Arts, Typography Competition celebrates the best use of typography as the primary visual element in design and advertising, plus new typeface designs, calligraphy and handlettering.
The competition is open to any typographic project first printed or produced from September 2011 through September 2012.
Chosen by a jury of leading design professionals, the selected entries will be distributed worldwide in the Communication Arts Typography Annual.
The deadline for entries September 21, 2012.
Our juried competition celebrates the best use of typography as the primary visual element in design and advertising, plus new typeface designs, calligraphy and handlettering. Any typographic project first printed or produced from September 2011 through September 2012 is eligible. Chosen by a jury of leading design professionals, the selected entries will be distributed worldwide in the Communication Arts Typography Annual and on commarts.com, assuring important exposure to the creators of this outstanding work.
Damian Strohmeyer is a Boston based editorial and commercial photographer who tells stories with his photographs. He is acclaimed for his high-energy sports action photographs but is equally comfortable in portrait settings. His photographs have graced the cover of Sports Illustrated more than sixty times and have gathered awards in virtually every major photo contest. A member of the exclusive Canon’s Explorers of Light program he is also a highly sought after educational speaker on photography.
The Avant/Garde Diaries, a digital interview magazine which documents personal views on the avant-garde, has recently interviewed Dawn Goldworm, the Scent Director of the Paris and NYC-based olfactory branding company 12.29. The company produces delicate and strategic elixirs of scents and places them in new contexts, manipulating environmental experiences, conjuring memories, and eliciting behavioral associations.
Dawn herself is actually synesthetic, which in her case means she sees colors when she thinks of letters, numbers, words, memories, and sounds, and associates colors and textures to smells. “If a brand associates with the color blue and the texture of silk, I can make the scent smell like the color blue and the texture of silk,” she says.
Dawn considers her ability a blessing. In “The Scent of Colours: An Artist’s Blessing” she discusses the concept of using a common element or sense to interpret another, and discusses how she applies her synesthesia to create olfactory experiences.
Seeking accomplished Account Manager to join our award-winning advertising agency.
Are you an energetic, effective Account Manager looking to play an active role in managing and growing business in a dynamic agency environment?
• 7 – 10 years of progressive agency or marketing firm experience in an account service capacity, or internal communications group experience in client environment
• Working knowledge of agency practices, client service approaches and agency systems
• Excellent communications and presentation skills
• Excellent writing skills for client communications (creative briefs, strategic overviews)
• Ability to collaborate with creative director, writers and art directors
• Experience managing website development/launch projects
• Working knowledge of Microsoft Office
• Familiarity with online media, web, social media
• Comfortable in new business presentations
Resourcefulness, verbal and written communications skills, multi-tasking, organizational abilities, project management.
The Account Manager will enhance communication between client and agency and be responsible for ensuring that client needs are met — managing deliverables and ensuring that strategy, creative and produced materials are delivered in timely and effective fashion. Working closely with the creative director and account planner, the position involves the development of budgets, strategies and marketing/communications plans. Candidate must have the ability to project manage the development and quality-control of client’s website sitemap, content, programming & testing leading up to launch. The position also involves participating in agency new business presentations.
We currently have full time permanent and full time free-lance/contract work available. Please specify which opportunity you are applying for.
Who we are:
Bennett Group is an award-winning fast paced integrated marketing agency in Seaport Boston, with clients in healthcare, retail and business-to-business. Our work includes online, social media, print, direct, television, radio, and collateral and customer relationship marketing programs.
Please send resume and salary requirements to Linda Gieg at email provided. We offer competitive salary based on experience, a full benefits package and profit sharing.
Linda Gieg email: Linda@bennettgrouponline.com
NY-based creative production company Gretel worked with Style’s strategists and executives to craft a new brand image for the network with energy, versatility, personality, and, above all, style.
Style has been on the air for over ten years. Though they’ve enjoyed some success building an aspirational, upbeat network that viewers trust, the brand wasn’t reflecting their full potential. They were looking to make a big splash, and to craft a brand that truly lived up to the promise in their name: Style.
In rebranding the network, it was up to the talented team at Gretel to capitalize on this opportunity to give Style a look, energy, and point of view to stake their claim in the category.
“There are other networks that touch on style, but Style is the only network dedicated to the idea,” said Greg Hahn, Founder and Creative Director at Gretel. “At the same time, their brand has been a tad modest – in our view – and they have flown a bit under the radar. There is such rich opportunity for a network like Style, and they know it. They needed a bolder, more colorful, more expressive brand to connect with all the style-obsessed viewers out there.”
The Center for Architecture and Occuprint invite the public to expand the visual language and cultural expression of the conversation on public space and freedom assembly by submitting poster designs that provoke thought and dialogue. Tahrir Square, Pushkin Square, and Zuccotti Park have demonstrated the timeliness of the conversation.
Participants may submit as many posters / designs as they would like for digital display in the exhibition. Participants are also invited to take part in an open design critique hosted by Occuprint at the Center for Architecture on September 7, 2012.
The deadline for submissions is August 20, 2012.
Material Matters: New Materials in Design discusses the vast range of materials that are available to us today, and highlights the advances predicted to prove seminal in the future.
The six chapters are divided by chemical composition – Metals, Glasses, Ceramics, Polymers, Composites and material Futures – and with every material featured, the book stresses the relevance of physical material properties.
Each material featured is presented with relevant manufacturer information, material properties and current and potential applications and includes the websites of manufacturers and research institutes, making this a handy reference book for the designer.
Material examples include the newly developed metallic “microlattice,” now the lightest solid known on earth; Dow Corning’s “Deflexion,” a fabric capable of instantly hardening and “Graphene,” a material which, at 200 times the strength of structural steel despite being only one atom thick, has the potential to revolutionize the field of electronics.
The book also includes the work of cutting edge designers Marc Newson, Ross Lovegrove, Apple, NASA, Intel, Ron Arad and household names.
You probably already have Matt Spencer’s photography in your home right now. As a celebrated commercial fashion photographer, Fortune 500 companies and international publications are tapping into his creative vision in order to connect with consumers around the world. You’ll find his work everywhere, Photo District News, Seventeen Magazine, to Beauty Launchpad and many more, as well as countless online publications.
“Logos are a part of our everyday visual landscape, but few of us take the time to examine the thought and design that went into these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies, communicating personality and values to the consumer. From cave painting and mosaics, to modern agencies and freelance graphic designers, artists through the years have been rendering the complex down to the simple to communicate ideas to the world.”