In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big.
In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola-and how other companies can use the same approach to grow their business.
“Big and fast, complex and focused, large scale and agile. These seem like oxymorons in the world of business innovation,” commented Tim Brown, CEO of IDEO. “Using examples from the history of Coca-Cola, David Butler and Linda Tischler show how it is possible to embrace these tensions through the use of design. Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours.”
Butler and Tischler use a variety of case studies both inside and outside Coke-including BlackBerry and iPhone, Kodak’s market stumbles, Lego bricks, and Healthcare.gov-to illustrate clearly why we need to change how we think about “design”. They tap into current business trends of “disruptive innovation” and the “lean startup” movement, and they elucidate why truly good design goes far beyond eye-catching packaging and colorful commercials.
To learn more please visit: Design to Grow – LINK
CreativeLive will host a free, interactive, multi-day class on negotiation and workplace communication for creative of all stripes – designers, photographers, musicians, actors, etc. Beginning June 23, author, design powerhouse, and entrepreneur Ted Leonhardt will share his expertise over three days of live education designed to help creatives negotiate the salaries they deserve.
Leonhardt will help explore negotiating as a collaboration in which creatives guide those they are negotiating with. Students will learn how to use time and context to define opportunities, create contracts instead of proposals, and align people with their vision. “Creatives are vastly underpaid, vastly undervalued for what they contribute,” explains Leonhardt, “what I’ve learned is that knowing the value of your expertise and how to leverage it is the most powerful foundation for negotiating a great deal with anybody.”
To learn more please visit: Series on Negotiation – LINK
Fritz Kahn was a German doctor, educator, popular science writer, and information graphics pioneer whose brilliant work has all but fallen into oblivion. Chased out of Germany by the Nazis, who banned and burned his books, Kahn emigrated to Palestine, then France, and finally the United States to continue his life’s work.
Though his achievements were numerous, the most notable was the development of creative visualizations to explain complex scientific ideas. Published on the 125th anniversary of Kahn’s birth and destined to bring his work back into the spotlight, this monograph features more than 350 illustrations with extensive captions, three original texts by Fritz Kahn, a foreword by Steven Heller, and an essay about Kahn’s life and oeuvre.
To learn more please visit: Fritz Kahn – LINK
Wacom has unveiled a pressure-sensitive digital pen for sketching, drawing and painting on an iPad. The Intuos Creative Stylus works seamlessly with the iPad and a series of creative apps, providing an authentic experience for whenever inspiration strikes.
Designed for the iPad 3, 4 and Mini, the Intuos Creative Stylus is compatible with popular creative apps such as Autodesk SketchBook Pro for iPad, ArtRage, Bamboo Paper, ProCreate and Psykopaint. The Intuos Creative Stylus’s advanced technology comes in form of a best-in-class pen experience and pressure sensitivity of 2048 pressure levels. This means that it can reproduce the feel and artistic control of traditional brushes and markers, so it’s ideal for sketching, illustrating and image editing.
To learn more please visit: Wacom Intuos Creative Stylus – LINK
Corbis CRAVE is a new digital boutique that features expertly curated imagery from industry-leading commercial and editorial photographers.
“Corbis CRAVE provides creative directors and art buyers a search and ideation experience tailored to their unique and specific needs whether they’re accessing the collection on their iPad or through the website,” explained Edie Tobias, senior vice president of commercial products at Corbis.
For creative momentum on the go, the Corbis CRAVE app puts the finest images front and center and gives creatives powerful search and lightbox functionality to advance their creative visions whether face-to-face with a client or waiting to catch a flight.
Corbis CRAVE is also a venue for creative professionals to explore and be inspired by the work of some of the most sought-after commercial photographers in the world via featured portfolios – while providing a seamless user experience as they develop their own projects from storyboard to execution.
To learn more please visit: Corbis CRAVE – LINK
Nearly 4 months into the new year and it has been very productive so I wanted to highlight a couple of interests. Just before the doors closed on 2012 I was fortunate to reengage with a local entrepreneur who opens businesses that many of us just dream about. Naturally anyone creative would want to be a part of his vision/s so I met with owner Ray Willis to discuss ideas surrounding his new business – RC Cars of Boston. We collaborated previously on his identity for Spadafora Choppers so RC Cars of Boston purposefully ties strongly to the Spadafora brand. Spadafora Choppers was a big success so I’m hoping as this new identity continues rolling out it will be matched with equal excitement and praise.
For the past few years I’ve also been working with a great organization named Boston Health Care for the Homeless Program. It’s a dedicated team of highly motivated individuals coming together for a great cause. Colleagues I’ve worked with in the past recommended the opportunity which was a chance to give back and help those less fortunate. My charge was to help call to attention and promote an annual sock drive also supported by the Boston Red Sox. I designed a unique logo “One Size Fits All” which was applied to posters, direct mail and online. Additionally I’ve worked with BHCHP to design their marathon T-Shirts each year so it’s more than rewarding to produce creative that really makes a difference.
The Phaidon Archive of Graphic Design is a book in a box. It is a collection of 500 loose-leaf cards that represent the most influential and innovative graphic designs from around the world throughout history.
There are 15 categories, among them: typeface, logos, ads, magazine covers, money, film graphics, book covers, posers, packaging graphics, etc.
Compiled and researched by experts, and illustrated with up to six images per entry, including rarely seen historical and contextual material, The Phaidon Archive of Graphic Design is the ultimate reference guide.
Born of the traditions of fine art and printing, graphic design is a form of visual communication that seeks to inform, identify or promote through the combination of word and image. But unlike the written word or a work of art, a graphic design operates exclusively in the context in which it will be seen, and mediates between the wishes of the client and the expectations of the public. Moreover, a graphic work is created for mass reproduction.
The field of graphic design, as we know it today, has its roots in two developments: the invention of the printing press in the fifteenth century and the Industrial Revolution of the eighteenth and nineteenth centuries, both of which contributed to the process of graphic reproduction. Today, trade, commerce, communications and culture continue to feed the need for graphic design, and technological developments – most notably the computer – are constantly broadening its possibilities. Of all the arts, graphic design comes closest to our contemporary daily life, as we interact with graphic design on an almost continuous basis.
JOB OPPORTUNITIES FEATURED AT THE HUB: VISTAPRINT – LEXINGTON, MA
There’s nothing old-fashioned about our North American location in historic Lexington, Massachusetts.
Our bright, open work space and telepresence conference rooms regularly bring cross-functional teams of employees with diverse backgrounds and expertise “face to face.” Together we form a dynamic, energetic group that takes challenge and driving impact to a seriously fun level.
Thanks to our success to date and to our continued ambitions, we offer our marketing, technology and analytics specialists, along with teams in human resources, legal and finance, some of the best growth opportunities around, earning us the title as one of the “Best Places to Work” in the Boston area.
From its brilliant but modest start as a specialty paper provider, Vistaprint has grown into an e-commerce powerhouse. Around the globe, Vistaprint is revolutionizing marketing and technology and imprinting our unique stamp of excellence on custom products and manufacturing.
Please mention that you found this opportunity on The Hub.
A feature film directed by Tim Cawley, From Nothing, Something profiles creative thinkers across a spectrum of disciplines and finds the methods, habits, beliefs and neuroses that lead to breakthrough ideas. This is a thoughtful, intimate, often funny look at the creative process – straight from the brains of some of our culture’s most accomplished and inspiring talents.
Director Tim Cawley tapped frequent collaborators at Brickyard VFX to produce his feature documentary From Nothing, Something, through their feature division, Brickyard Filmworks. The documentary chronicles the creative processes behind such great minds as Tom Perrotta, Sara Quin of Tegan & Sara, Neville Page, Preston Scott Cohen, Huma Bhabha and others ranging from cancer researchers to celebrity chefs, to uncover where people get their ideas and how they bring them to fruition. The film premieres Sunday, April 29 at the 10th annual Independent Film Festival Boston (IFFBoston), in Boston, Massachusetts.
Know Your Onions gives away the secrets of graphic design. This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous.
The book is designed like a notebook, with all the authors’ tips and knowledge already inside. However, it also includes blank pages that allow the user to personalize this reference book with specific notes that are relevant to his or her studio, suppliers or clients.
It gives readers the experience and ability that normally comes from years of on-the-job training. All of the essential techniques of graphic design and its digital implementation are covered.
BHCHP is thrilled to have this opportunity for the second year and we are looking for committed runners who are dedicated to furthering BHCHP’s mission.
If you do not have a marathon number for the 2012 Boston Marathon and are interested in running as a member of Team BHCHP or want to learn more, please click here.
Already have a bib for 2012 but still want to be part of a team and help make a difference? Please click here.
Logo design by Michael Pratt Design. Please click here to view more work.
With a personality equal parts easygoing and driven, plus a dash of astute wit, Ian is an ideal creative companion.
A native of picturesque Melton Mowbury in England, Ian has wrought his sense of style, obsession with detail and impeccable work ethics into a photography career that approaches the two-decade mark.
Ian’s skill with the camera and profound knowledge of the equipment and its possibilities make each project sparkle with creative freedom and originality. Not only does Ian create beautiful images – he brings to life a world in which products tell a story and people shine with an inner glow.
Ian’s current studio located in the metro Boston area is the launching base to assignments that have take him to places like Iceland, Italy, France, England, Brazil, Hawaii and throughout the United States. Ian’s unwavering dedication continues to compose celebrated work for print & web based advertising and catalogs.
Please click here to see Ian’s catalog of work.
For over 20 years, Michael Indresano has been meticulously creating award-winning photography in his South Boston studio. Conveniently located and set up to provide full-service production support, the Indresano Studio is a creative workshop that is always comfortable and really, really clean.
Flickermood 2.0, an experimental kinetic type animation by Sebastian Lange, is based on fragments of “Mutability,” an 18th-century poem by the Romantic poet Percy Bysshe Shelley that happens to capture the ephemeral nature of the 21st-century digital environment: nothing endures but change itself. “Flickermood expresses this through pulsing, throbbing, shifting, and repositioning of typography and music, drifting randomly, but always precise and consistent,” says Lange.
Set to music by the Swedish musician Forss, the spot is fluid, fresh, unpredictable, and goes beyond the usual ways of animated type by using After Effects along with a lot of handmade keyframe animation. “I’m always amazed at how visually interesting some video pieces can be within very simple confines,” says Pinto. “This piece is kinetic and keeps your eyes locked to the screen. It’s a lot of fun with type.” Other viewers agreed. After publishing a 30-second version of the clip in 2007 to wide acclaim, Lange posted version 2.0 to Vimeo in December 2008 and received 40,000 views in just two weeks.
Updates and links to his work are listed below:
Sebastian Lange on Vimeo
Kim Pimmel shot this video by combining everyday soap bubbles with exotic ferrofluid liquid to create an eerie tale, using macro lenses and time lapse techniques. Black ferrofluid and dye race through bubble structures, drawn through by the invisible forces of capillary action and magnetism.
Time-lapse sequences: Nikon D90, Nikkor 60mm macro lens and custom built intervalometer.
Motion-control: Arduino driven scanner platform and mirror rigs
Score: Ableton Live
Kim Pimmel – http://www.kimpimmel.com/
When the Boston agency, MMB wanted to create three new spots for their new Subway Fresh Fit campaign, they turned to Charlex for all the live-action, design and VFX work.
The first spot, That’s a Lot, opens with images of greasy burgers frying on a grill. It then switches to a series of seemingly innocent images: kiddie pools, birdbaths and water coolers. These items-typically filled with water-are instead filled with grease in order to visually illustrate how much grease fast food chains use in a single year. “The concept from the agency was to use strong and graphic images to get this message across, and they asked me to help visually portray the grease in ways that were impactful but not too off-putting,” commented Ryan Dunn, Charlex CD.
“Once we had established the look and behavior of the grease as well as how it was going to be shot, I developed an editorial style that moves between wide and tight shots in order to break up the rhythm and ‘feel’ the vastness instead of just see it,” Dunn added. “I didn’t want to make it about anything except visualizing the statistic in a strong, simply manner. So the shots are all locked off, and any animation besides the opening hose pour was peripheral. A flock of birds in the sky, for instance, or a bubble gurgling through a water cooler filled with grease.” This approach really helped focus the impact of the spot as well as the density of the images that the team later composited together.
Boston Agency, MMB – http://www.mmb580.com/
New York Design Studio, Charlex – http://www.charlex.com/
‘CreativeMornings’ is a monthly morning gathering of creative types organized by Tina Roth Eisenberg a.k.a swissmiss (swiss-miss.com ). Each event includes a 10 minute lecture, followed by a 20 minute group discussion. The gathering begins at 8:30am with the topic presentation starting at 9:00am and everyone taking off for work at 10am. CreativeMornings are free of charge!
Wide range of designers to curate daily examples of design excellence.
NEW YORK—July 6, 2011. AIGA and Adobe® announce the launch of Design Envy, a daily blog featuring the best in design as chosen by a different curator each week. Guest curators will be encouraged to share their “wish I’d done that” discoveries—recent design that’s so creative, inspiring and effective, they wish they had designed it themselves. While the curators are selected by AIGA, the professional association for design, the envy-inducing work curators choose to celebrate is entirely up to them.
A wide range of voices.
Design Envy selections are chosen by designers, for designers, and will draw from all design disciplines. Each day, the week’s curator will post a new example to inspire and inform—through imagery, compelling descriptions about effectiveness, and the creative minds behind the work.
Raised in Western Australia, David left on his travels across three continents finally landing in San Francisco. A lifelong movie poster collector he made a chance discovery at a flea market of some screen printed posters made for SF movie houses in the 1970’s and became obsessed with the idea of creating custom posters for venues today. Thus, in 2009, with little experience in art/design or screen printing, he started to make posters for The Castro Theatre. He has quickly become well respected among other artists and collectors alike. Due to his unique style, David is becoming more popular with every new print that he creates.
All of David’s posters are printed by hand and by himself on a press set up, that appears to have been made by wombles. It consists of a 40 year old vacuum cleaner, a kitchen table found in a dumpster, a squeegee, a very sore back and a bottle of advil.
The AIGA|Aquent Survey of Design Salaries is the most comprehensive annual survey of compensation data for the communication design profession in the United States. Each year for more than a decade, it has been commissioned by AIGA, the professional association for design, with the support of Aquent, AIGA’s official sponsor for professional development, and in cooperation with Communication Arts magazine.
The AIGA|Aquent Survey of Design Salaries 2011 draws from an extensive pool of designers and others allied with the profession nationwide, and includes responses from more than 7,000 design professionals. This year’s survey featured a revised list of positions and descriptions for which data were collected. Due to the change in definitions, comparison with previous years’ data is not included. However, these updates to the survey will increase the usefulness of results in 2011 and subsequent years. For insights into the current state of the design economy, see the article from AIGA’s executive director.
Offering a solid team of diverse and talented artists coupled with the latest technology and design tools, the Aaron Sims Company has the resources to make your vision come to life. Decades of industry experience has given the company a solid foundation in animation, illustration, sculpting and 3D design – all the different ways to make special effects happen – resulting in the most informed and cost-effective design work possible.
In the mid-80s, Sims moved to Los Angeles to begin his career as a special effects makeup artist. His work quickly attracted the attention of legendary Academy Award® winner Rick Baker, with whom Sims collaborated for the next twelve years. During that time, Sims served as a leading special effects artist on some of the most popular, defining movies of the 1990s: Gremlins 2, Batman Forever, Mighty Joe Young, Nutty Professor, How the Grinch Stole Christmas, and Men in Black.
Whether shooting beauty or the more bizarre, there is a dramatic, at times dark, mood to Conor’s work, and it has evolved into his distinct style of photography. Conor’s ability to tell a story through a single image perhaps stems from his background in theater and set design, where he says he finds a lot of his inspiration.
On set, Conor takes time to capture what’s beautiful & important about the subject- the artistry of the fashion or the lines of a product- in a way that’s consistent with the brands identity. His vision for each shoot as a photographer is clear, as is his vision for a collaborative, supportive industry.
He approaches each shoot with a specific concept, precise lighting, and methodical camera work, but also with a contagious energy and optimism for what’s ahead. The result- a richness to his images that sets him apart.
You can design and engineer waste out of your products today and reduce product cost at the same time. And you can probably make an impact with the tools you already have on hand.
Bresslergroup senior engineering and design leaders will explain, in detail, proven tools and techniques for benchmarking and optimizing your design solutions en route to systematically reducing environmental impact.
Who should sign up?
• Product managers working toward tougher retailer sustainability standards
• Design engineers learning how to leverage CAD analysis tools for optimization and waste reduction
• Design managers striving for immediate wins as part of a broader sustainability process
Our juried competition celebrates the best use of typography as the primary visual element in design and advertising, plus new typeface designs, calligraphy and handlettering.
Chosen by a jury of leading design professionals, the selected entries will be distributed worldwide in the Communication Arts Typography Annual and on commarts.com, assuring important exposure to the creators of this outstanding work.
2012 Typography Jury
Richard Kegler, founder/lead designer, P22 type foundry, Buffalo, NY
Erik Spiekermann, creative director/managing partner, Edenspiekermann, Berlin, Germany
Tiffany Wardle, typographer/graphic designer, Typegirl, San Jose, CA
While in public preview, Adobe Edge will be a no-charge download that web designers are encouraged to explore and provide feedback on, to help shape future preview releases.
Adobe Edge, first shown at Adobe MAX 2010, is ideal for designers who want an efficient way to leverage Web standards like HTML to create Web content with motion and transitions. The software is being designed as a fast and lightweight professional-grade tool that complements Adobe’s existing Web tools, such as Adobe Dreamweaver CS5.5, Adobe Flash Professional CS5.5 and Adobe Flash Builder 4.5 software.
The Adobe Edge preview works natively with HTML. It enables users to add motion to existing HTML documents without hampering design integrity of CSS-based layouts, and it also enables users to easily create visually rich content from scratch, using familiar drawing tools that produce HTML elements styled with CSS3.
Users can import standard Web graphics assets such as SVG, PNG, JPG and GIF files and style them using CSS3. The design stage utilizes WebKit to enable design, preview and manipulation of content with incredible fidelity. The innovative timeline feature is both familiar for creative professionals and breaks new ground in animation productivity to enable users to define and customize motion applied to HTML elements with extreme precision.
Jeffrey Coolidge studied film and photography with Jerome Liebling and Elaine Mayes at Hampshire College. He opened his first studio in 1982. He now lives and works in a bucolic town just west of Boston.
Jeffrey is known for his creative lighting techniques and clean compositions. His clients include, Boston Scientific, Staples, Johnson & Johnson, Dunkin Donuts and MasterCard.
FSI FontShop International – home of the FontShop network and the FontFont library – is thrilled to announce their new FontBook™ iPad app, the world’s most comprehensive typographic reference tool!
Moving the book into the online realm allows us to increase the number of font samples from 32,000 to an astonishing 620,000, while reducing the weight of the “book” by 80%. Use the FontBook app to look up and view fonts by typeface name, type classification, designer name, foundry name, year of publication, or by similarity of design. Now typophiles can browse and compare typefaces on-the-go, at the swipe of a finger.
Ogilvy & Mather New York and Joshua Liner Gallery unveil a series of commissioned murals by celebrated artist Stephen Powers that reinterpret the words and quotes of agency founder David Ogilvy.
Power’s bold graphic style, reminiscent of vintage advertising illustrations puts a unique emphasis on famous Ogilvy sayings and transforms them into actionable words designed to inspire the viewer. Painted in bright colors on the North stairwell of the agency’s headquarters office, the murals run from the first to the 11th floor of the office building.
The murals are being unveiled to coincide with the 100th birthday of David Ogilvy, one of the most influential and important figures in modern advertising.
The founder of design firm Thirst/Chicago, Rick Valicenti recently art directed this incredible book using the photography of Francois Robert from his series Stop the Violence.
Each spread features an individual letter from the alphabet—compositions made of human bones arranged by Robert—in juxtaposition with a page from President Barack Obama’s Nobel Peace Prize Acceptance Speech from 2009. I just got my copy in the mail and the book is truly stunning. It’s 36 pages and over a foot tall.