Pantone has announced Marsala, a naturally robust and earthy wine red, as the Color of the Year for 2015.
“While PANTONE 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and innovation, Marsala enriches our mind, body and soul, exuding confidence and stability,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”
JOB OPPORTUNITIES FEATURED AT THE HUB: VISTAPRINT – LEXINGTON, MA
There’s nothing old-fashioned about our North American location in historic Lexington, Massachusetts.
Our bright, open work space and telepresence conference rooms regularly bring cross-functional teams of employees with diverse backgrounds and expertise “face to face.” Together we form a dynamic, energetic group that takes challenge and driving impact to a seriously fun level.
Thanks to our success to date and to our continued ambitions, we offer our marketing, technology and analytics specialists, along with teams in human resources, legal and finance, some of the best growth opportunities around, earning us the title as one of the “Best Places to Work” in the Boston area.
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PantoneLIVE is a cloud-based color service that provides instant access to essential brand color standards. Derived from real ink on real substrates using real printing processes, PantoneLIVE is connected to a large portfolio of software, containing real-world color data for hundreds of thousands of colors, which is supported by the latest color measurement technology and is combined with professional services including workflow and color rationalization audits, and customized operating procedures from Pantone and X-Rite.
Are you brainstorming for your last campaign of 2011? Or maybe you’re designing a brochure that will have to be printed for the new year?
While there are other printers and cross-media specialists throughout New England, we’ve been in business for 60 years and our industry experience helps us to provide our clients with high-quality products and unsurpassed customer service. Our wide-variety of in-house services includes offset and digital printing as well as promotional products, PURLs, QR Codes and nurturing programs.
This month we are offering all Hub Creative Directory readers 10% off their next order. Whether you are a first time customer, or if you’ve been one of our best customers for years, click here to take advantage of this limited time offer.
All orders must be placed on or before December 15, 2011 in order to receive the 10% off discount, so visit our website today for more information.
One Great Way To Increase Response Rates and Generate Higher ROI
If you’re looking for ways to increase audience relevancy and response rates variable data printing may just be the solution. Shawmut has the expertise and the right digital equipment to produce your next variable data print project. Additionally, variable data printing has been known to generate a higher ROI.
The 2011 COLLOQUY Loyalty Census found that the number of loyalty memberships is on the rise. Today, the number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for first time, and up from 1.8 billion in the 2009 report.
Hatch Awards 2011
The Hatch Awards 2011 are an annual event in which advertising agencies and people in the advertising industry in New England are awarded for notable work and lifetime achievements. Winners are chosen by the “Hatch Steering Committee”, chosen from the U.S. and Canada. Categories include Consumer Magazine Single Page, Poster, Website, Radio, and Newspaper. As of 2011, the Hatch Awards are in their 51st consecutive year.
In an effort to accommodate their growing sales force and new cross-media department, Shawmut Printing recently announced the expansion of their Danvers office. Doubling in size from 4,000 to 8,000 sq. ft., company executives made the decision to increase the office space in order to meet the rising needs of clients. The expansion also means changes for Shawmut’s fulfillment center in Chelsea. In addition to the current warehouse, Danvers will now house 15,000 sq. ft. of fulfillment space.
This year Shawmut is celebrating 60 years as one of Boston’s most innovative printers. Since 1951, the family-owned and operated company has provided customers with high-quality products, unsurpassed customer service and today offers a wide-variety of in-house services.
Since 1961, Shawmut has been in the promotional product business. Their 60 plus years of experience combined with an ASI Certification is a guarantee they will be able to help you find the right promotional product or premium to fit your company or brand.
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HP – Invent Video
This video was created to present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.
Companies and organizations nationwide are using QR Codes to connect with customers and prospects. These two-dimensional matrix barcodes can store information and make printing interactive by directing your target to a website, map location, contact information or product identification.
Shawmut Vice President Stacy Peluso-Slaney is featured in the June issue of Print Professional. The article focuses on women in print, and provided Stacy the opportunity to speak about her role as part of the third-generation of Pelusos to work at the family-owned business – Shawmut.
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Direct mail isn’t what it used to be. Today, Shawmut can take an average mailer and make it an interactive print piece. By incorporating the latest technology including Personalized URLs, or PURLs, Shawmut can help you improve the response rate of your next campaign. This unique domain name will provide an effective call to action, and allows for easy access to a wide variety of reports and metrics through a back-end dashboard as well as real-time lead management.
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For over 10 years, Shawmut has been setting up storefronts for clients as an ideal way to manage fulfillment materials and keep all digital assets in one place. These customized Storefront Solutions help reduce both hard and soft costs, improve productivity and align various departments within your company.
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Boxcar Press is a nationally established commercial letterpress shop based in upstate New York—a beautiful, hilly, and often snow-covered part of the country that not enough people seem to visit.
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One program many companies turn to Shawmut for assistance with is a lead generation or lead nurturing program. Lead generation is the process of fostering a relationship with customers who want to learn more about your company or product, but who are not yet sales-ready.
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Shawmut Printing
Shawmut is a family-owned business with two generations working side-by-side. We care about our customers, our employees, and the environment our kids are growing up in.
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Abduzeedo
This post is part of a daily series of articles at Abduzeedo showing the most inspiring images selected by their writers and users. If you want to participate and share your graphic design inspiration, go to the link below and send them via email, the image with the link from where you found it.
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Sappi Fine Paper North America Teams Up With VSA to Create Online Comedy Shorts to Promote Paper
BOSTON – Sappi Fine Paper North America announces the launch of the Flo Channel: Off RegisterTM – its online comedy video series developed with VSA Partners, aimed at the influential print community.
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