Posts Tagged ‘Production’

Pantone announced the latest addition of 112 new colors to the Pantone Graphics line. The new palette, which includes trend-spotting research by the Pantone Color Institute coupled with research from a survey of 200 designers across graphics, packaging, print and web design aims to inspire exploration and creativity in response to new design and societal shifts in the age of digital expression.
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“Color is a visual cue that draws us to establish a connection with our environment and the things we love,” said, Kathryn Shah, VP of Marketing Pantone. “Digital tools have become a prominent part of everyday life, causing a societal shift in the way we communicate. Color breaks through the noise, commanding our attention, conveying a mood or style, and enabling expression of unique identities for individuals and brands alike. That’s what this palette and our new campaign are about – exploring creative expression through endless color.”

Leveraging international trend-spotting intelligence from Pantone Color Institute, the new palette incorporates key design trends across industries, but also serves as an important signifier of new cultural and social influences on the overall movement of color. During product development, Pantone surveyed hundreds of designers across graphics, packaging, print and web design. The findings indicated a desire for more Blushes, Blues and Neutrals.

To learn more please visit: Pantone – LINK

Pantone has announced Marsala, a naturally robust and earthy wine red, as the Color of the Year for 2015.

“While PANTONE 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and innovation, Marsala enriches our mind, body and soul, exuding confidence and stability,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”

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Marsala for Fashion

Marsala was a hit on the Spring 2015 runways with fashion designers featured in the PANTONE Fashion Color Report Spring 2015; Daniel Silverstain, Hervé Léger by Max Azria and Dennis Basso incorporated the hue into their collections. The impactful, full-bodied qualities of Marsala make for an elegant statement color when the color is used on its own or as a compelling accent when paired with many other colors.

To learn more please visit:  PANTONE – LINK

Material Matters: New Materials in Design discusses the vast range of materials that are available to us today, and highlights the advances predicted to prove seminal in the future.

The six chapters are divided by chemical composition – Metals, Glasses, Ceramics, Polymers, Composites and material Futures – and with every material featured, the book stresses the relevance of physical material properties.

Each material featured is presented with relevant manufacturer information, material properties and current and potential applications and includes the websites of manufacturers and research institutes, making this a handy reference book for the designer.

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Material examples include the newly developed metallic “microlattice,” now the lightest solid known on earth; Dow Corning’s “Deflexion,” a fabric capable of instantly hardening and “Graphene,” a material which, at 200 times the strength of structural steel despite being only one atom thick, has the potential to revolutionize the field of electronics.

The book also includes the work of cutting edge designers Marc Newson, Ross Lovegrove, Apple, NASA, Intel, Ron Arad and household names.

Material Matters – LINK

At the HOW Design Live conference, Neenah Paper introduced Neenah Cabinet for Desktop, a first-of-its-kind cross-platform Adobe Air application created for PCs and Macs that provides users with the most effective way to find, specify, compare and test the perfect paper for their projects.

Cabinet demystifies, simplifies and advances the process of sampling, choosing, proofing and specifying the right paper, or combination of papers, for print projects of all kinds, giving users the essentials that will significantly impact their creative workflows.

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The application improves the creative workflow in five distinct areas: Designing (offering inspiration, favorites and ways to test and combine images); Finding (supplying continuously updated waterfalls and chips); Proofing (allowing users to upload or select an image and receive a Cabinet Personal Proof on physical paper in three business days); Specification (step-by-step project management and spec tools to help build and archive accurate quotes); and Sourcing (efficiently locating printers, finishers and paper sources, including specialty engraving and letterpress shops). Cabinet is the new cross-platform that will be an essential complement to studios’ project management software or tools.

“Neenah Cabinet for Desktop – Link”

PantoneLIVE is a cloud-based color service that provides instant access to essential brand color standards. Derived from real ink on real substrates using real printing processes, PantoneLIVE is connected to a large portfolio of software, containing real-world color data for hundreds of thousands of colors, which is supported by the latest color measurement technology and is combined with professional services including workflow and color rationalization audits, and customized operating procedures from Pantone and X-Rite.

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From chocolates and champagne to soda and stilettos, the past year has been wrought with cases of counterfeiting, deception and consumer confusion – all tied to the ubiquitous colors that uniquely identify brands. Cadbury and Veuve Clicquot were involved in high-profile legal battles to own their brand colors, while Christian Louboutin fought to trademark its signature red soles. With color so critically tied to brand identity, inconsistent brand color can lead to a lack of consumer confidence and lost sales.

“PantoneLIVE Link”

Are you brainstorming for your last campaign of 2011? Or maybe you’re designing a brochure that will have to be printed for the new year?

While there are other printers and cross-media specialists throughout New England, we’ve been in business for 60 years and our industry experience helps us to provide our clients with high-quality products and unsurpassed customer service. Our wide-variety of in-house services includes offset and digital printing as well as promotional products, PURLs, QR Codes and nurturing programs.

This month we are offering all Hub Creative Directory readers 10% off their next order. Whether you are a first time customer, or if you’ve been one of our best customers for years, click here to take advantage of this limited time offer.

All orders must be placed on or before December 15, 2011 in order to receive the 10% off discount, so visit our website today for more information.

FontShop International is once again leading the way in typographic technology and releasing Mobile FontFonts tailored specifically for use in iOS apps. Available at MobileFontFonts.com, the files are optimized to make the design process for making beautiful iOS applications as seamless as possible. Mobile FontFonts are optimized for screen and licensed for use on mobile devices. When designing a native app for a mobile device, like iPhone, Mobile FontFonts allow the designer to specify fonts outside the options that come preinstalled. Mobile FontFonts are presently supported in iOS only.

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Introducing Mobile FontFonts
Just like webfonts, mobile fonts protect brands and help set apps apart from the crowd. Optimized by hand for the device screen, Mobile FontFonts enhance the user experience. Mobile FontFonts let designers and developers break from the mold of system fonts and give their products some personality. With language support included, Mobile FontFonts allow for consistent, subtle branding to a global audience. 56 mobile fonts from 15 popular families are available in 14 packs with 4 fonts each.

To read more please click here.

The 2011 COLLOQUY Loyalty Census found that the number of loyalty memberships is on the rise. Today, the number of loyalty memberships in the U.S. is 2.1 billion, exceeding 2 billion for first time, and up from 1.8 billion in the 2009 report.

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When it comes to loyalty programs, Shawmut can help you implement a program that keeps your company top of mind, encourages a loyal buying behavior and adds to the overall success of the products or services you offer. While they originally began as a printer, today Shawmut offers a plethora of cross-media solutions.

Interested in learning more? Visit www.shawmutnews.com, provide your contact information and someone from Shawmut will be in touch soon. Also, feel free to visit their company website at www.shawmutprinting.com.

In an effort to accommodate their growing sales force and new cross-media department, Shawmut Printing recently announced the expansion of their Danvers office. Doubling in size from 4,000 to 8,000 sq. ft., company executives made the decision to increase the office space in order to meet the rising needs of clients. The expansion also means changes for Shawmut’s fulfillment center in Chelsea. In addition to the current warehouse, Danvers will now house 15,000 sq. ft. of fulfillment space.

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In a company press release, Shawmut President Dom Peluso said, “Customer service is and always has been one of our top priorities, and the additional space will allow us to continue serving our clients to the best of our ability.”

To read more about Shawmut’s expansion, click here, and if you’d like to learn more about the various cross-media solutions offered by Shawmut, visit www.shawmutnews.com.

http://www.shawmutprinting.com/about/news.html

Offering a solid team of diverse and talented artists coupled with the latest technology and design tools, the Aaron Sims Company has the resources to make your vision come to life. Decades of industry experience has given the company a solid foundation in animation, illustration, sculpting and 3D design – all the different ways to make special effects happen – resulting in the most informed and cost-effective design work possible.

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In the mid-80s, Sims moved to Los Angeles to begin his career as a special effects makeup artist. His work quickly attracted the attention of legendary Academy Award® winner Rick Baker, with whom Sims collaborated for the next twelve years. During that time, Sims served as a leading special effects artist on some of the most popular, defining movies of the 1990s: Gremlins 2, Batman Forever, Mighty Joe Young, Nutty Professor, How the Grinch Stole Christmas, and Men in Black.

http://www.aaron-sims.com/

You can design and engineer waste out of your products today and reduce product cost at the same time. And you can probably make an impact with the tools you already have on hand.

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Bresslergroup senior engineering and design leaders will explain, in detail, proven tools and techniques for benchmarking and optimizing your design solutions en route to systematically reducing environmental impact.

Who should sign up?
• Product managers working toward tougher retailer sustainability standards
• Design engineers learning how to leverage CAD analysis tools for optimization and waste reduction
• Design managers striving for immediate wins as part of a broader sustainability process

http://www.bresslergroup.com/blog/index.php/cut-the-crap-how-to-develop-greener-lower-cost-products/

Adobe Edge is a new HTML5 web motion and interaction design tool that allows web designers to bring animation, similar to that created in Flash Professional, to websites using standards like HTML, JavaScript and CSS. Adobe is adopting an open development methodology for Adobe Edge and is releasing the software on the Adobe Labs site much earlier than normal in the development process – before it even reaches beta – in order to allow user feedback to help shape the final product.

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While in public preview, Adobe Edge will be a no-charge download that web designers are encouraged to explore and provide feedback on, to help shape future preview releases.

Adobe Edge, first shown at Adobe MAX 2010, is ideal for designers who want an efficient way to leverage Web standards like HTML to create Web content with motion and transitions. The software is being designed as a fast and lightweight professional-grade tool that complements Adobe’s existing Web tools, such as Adobe Dreamweaver CS5.5, Adobe Flash Professional CS5.5 and Adobe Flash Builder 4.5 software.

The Adobe Edge preview works natively with HTML. It enables users to add motion to existing HTML documents without hampering design integrity of CSS-based layouts, and it also enables users to easily create visually rich content from scratch, using familiar drawing tools that produce HTML elements styled with CSS3.

Users can import standard Web graphics assets such as SVG, PNG, JPG and GIF files and style them using CSS3. The design stage utilizes WebKit to enable design, preview and manipulation of content with incredible fidelity. The innovative timeline feature is both familiar for creative professionals and breaks new ground in animation productivity to enable users to define and customize motion applied to HTML elements with extreme precision.

http://labs.adobe.com/technologies/edge/

Since 1961, Shawmut has been in the promotional product business. Their 60 plus years of experience combined with an ASI Certification is a guarantee they will be able to help you find the right promotional product or premium to fit your company or brand.

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From tradeshow giveaways to corporate gifts to logo items, Shawmut has access to 3,000 vendors and over 800,000 products. Additionally, Shawmut provides their customers with the flexibility to shop three ways; they can research ideas on innovative premiums and present them to you, have you visit their over 1,000 square foot showroom or provide you with access to search their extensive online catalog at Logo Mall.

Learn more about Shawmut’s promotional product options by visiting www.shawmutnews.com. Simply check the box “Promotional Products” and additional information on this solution will be e-mailed to you. Also, feel free to visit their company website at www.shawmutprinting.com.

Companies and organizations nationwide are using QR Codes to connect with customers and prospects. These two-dimensional matrix barcodes can store information and make printing interactive by directing your target to a website, map location, contact information or product identification.

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In an effort to ensure their customers are utilizing QR codes effectively, Shawmut has suggested placement on various printed materials including business cards, catalogs, direct mail and even product labels.

Interested in learning more? Visit www.shawmutnews.com, provide your contact information and someone from Shawmut will be in touch soon. Also, feel free to visit their company website at www.shawmutprinting.com.

This version offers a canvas size true to the iPad at 768×1024. In addition to that most of the graphical elements are provided in vector format allowing you lots of room to scale things up for high resolution presentations. This version is also layered in PhotoShop making it easier for you to go nuts with your mockups and client presentations!
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Would you like to have a beautiful Flash website without having to pay much for its building and maintaining? MotoCMS can offer you a good solution of how to make a Flash website with minimum efforts and money spent.
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If you know how your future website will look like then you can start creating it and the tutorial from MotoCMS will help. But if you are not sure about some design or functional elements then it will be good to spend some time browsing through relevant Flash websites.
http://www.motocms.com/

Direct mail isn’t what it used to be. Today, Shawmut can take an average mailer and make it an interactive print piece. By incorporating the latest technology including Personalized URLs, or PURLs, Shawmut can help you improve the response rate of your next campaign. This unique domain name will provide an effective call to action, and allows for easy access to a wide variety of reports and metrics through a back-end dashboard as well as real-time lead management.
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Learn more about how Shawmut’s Storefront Solutions work by visiting www.shawmutnews.com. Simply check the box “PURLs,” and additional information on this tool will be e-mailed to you.

Over the weekend I was in contact with a Boston professional currently working at one of the largest financial institutions in New England. Their desire is to build a department from the ground up which will create the need for the following positions: Account Executives, Graphic Designers (Senior + Junior Level), Copywriters and a Studio Manager.
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My goal is to not only utilize the blog for it’s intended use, to link together creative professionals, but to review the resumés and help place the right people for the positions. Financial experience would be preferred although demonstrated strengths in B2B and B2C markets would be great.
There are some people I have in mind who I’ll reach out to personally this week but in the meantime please feel free to send your resume + cover letter + URL of your website to my email address: michael@michaelprattdesign.com
Thank you!

For over 10 years, Shawmut has been setting up storefronts for clients as an ideal way to manage fulfillment materials and keep all digital assets in one place. These customized Storefront Solutions help reduce both hard and soft costs, improve productivity and align various departments within your company.
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Learn more about how Shawmut’s Storefront Solutions work by visiting www.shawmutnews.com. Simply check the box “On-line Fulfillment storefronts,” and additional information on this solution will be e-mailed to you.

M Doucette Production, an agency specializing in artist representation and production, offers a wide range of services, including estimating/negotiating, prop and wardrobe stylists, hair and makeup, casting and location scouting. Founder Michele Doucette brings over 20 years in creative services and project management and is focused on client relationships and maximizing the right resources for the right assignment.
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